Work history
Creative Director
• Developing The Blues Kitchen identity, brand and concept.
• Launching three venues in London between 2009 and 2015 (Camden, Shoreditch & Brixton).
• Managing a promotions team of 10 alongside production, sound and lighting engineers.
• Managing a bookings team of 5 to maximise revenue via private and corporate bookings.
• Social media management across all platforms, building up an active and engaged audience of over 85,000
• Co-ordinating advertising, brand partnerships, national press, viral / online marketing & poster / flyer campaigns.
• Development and maintenance of www.theblueskitchen.com
• Use of web analytics, Google advertising campaigns & search engine optimisation.
• Programming a profitable diary of live music and conceptual events in multiple venues.
• Creating and designing e-flyers whilst maintaining a database of 165,000 email addresses.
• Liaising with management companies & negotiating with booking agencies.
• Arranging work permits for international artists.
• Booking notable artists such as: The Libertines, Gary Clark Jr, Seasick Steve, Mystery Jets, The Maccabees, Bombay Bicycle Club, Andrew Weatherall, Huey Morgan and The Jim Jones Revue amongst countless others.
• Management of The Blues Kitchen Youtube Channel – creating regular video content with the likes of Kitty, Daisy & Lewis, Blind Boy Paxton, Luther Dickinson, Alvin Youngblood Hart etc.
• Managing external PR agencies.
• Bespoke design / management of sound and lighting systems across all venues.
• Marketing & producing external promotions within other venues & organisations such as: The Garage, Village Underground, XOYO, Scala, Soho House Group, Isle of White Festival and Secret Garden Party.
• Using monthly profit & loss documents to run the venues efficiently & maintaining profit related targets.
Marketing & Social Media Manager
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• Programming a 3500 capacity festival at Euston Hall in Suffolk.
• Booking a line up of international artists.
• Co-ordinating national marketing and promotional activity.
• Selling the traders spaces to suitable food, drink & clothing vendors.
• Social media management (until June 2015)
• Doubling the capacity from year one helping the festival to achieve profit in year two.
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Skills
- Digital Media
- Events
- Marketing PR
- Promotions
- Festival
- Live Event
- Music Event
- Promotional Event
- Brand Management
- Direct Marketing
- Email Marketing
- Social Media Marketing
- Event Execution
- Event Organisation
- Event Planning
Education
Popular Music Year
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1st Year of Study
A Levels
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Sociology (A) / English (B) / Geography (C)