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- Work predominantly on the O2 Touch Campaign with O2 and England Rugby, which is one of the fastest growing games in the UK. - Helped devise an adaptive content strategy and tactics for the forthcoming year that developed an entirely different position for O2 Touch compared to its many competitors within the sport and fitness sector. - Integral to shaping and defining what O2 Touch as a brand delivers in terms of a product and a service, and how to deliver it successfully. - Created experiences to engage employees (volunteers) with O2 Touch as a brand, which in turn provides richer experiences for the customer. - Assisted in managing and building strong relationships with clients through regular meetings, presentations and a reputation for efficiency and reliability. - Heavily involved in the formation and delivery of a highly successful pitch to England Rugby for O2 Touch worth over £250,000. - Always proactive in driving projects forward, improving processes and ensuring that all aspects of the campaign are delivered to the highest possible standard, on time and within budget.
- Created artwork for world-class presentations that helped win corporate sponsorship from some of the biggest brands in the world. - Presented research on specific brands and mood boards for visual concepts to senior team members within the design and sales departments. - Acute attention to detail, quick creative thinking and collaboration with team members of all levels was integral.
- Efficient time management was needed to complete many different tasks, mainly competitor campaign audits, to a high standard on the accounts for Audi, Philadelphia, Baileys and Waitrose.
- Researched markets, brands, trends and competitors digital campaigns to form insightful observations to be used in an inter-agency, pan-European meeting with the client Purina. - Tasked with producing a document containing research and my opinions on what competitor communications agencies offer and stand for as brands, to help re-brand the agency.
- Actively contributed to the ideation process between brand managers, strategists and creatives to come up with a highly successful content strategy for Hovis Bread’s Facebook page.