About me
A musician by 8; working in the music industry by 14; university by 16; first national radio play and TV slot secured by 17; first business by 19 and a post-graduate by 20. My drive allowed me to make my mistakes in my formative years leaving me well equipped to comfortably work within a large business environment; take leadership within SME’s and innovate to progress and improve business development or PR strategies to achieve results. This is exemplified in the fact that 2 artists I worked with in 2014/2015 won a SAMA. Identifying opportunities has contributed most of my career success and is a skill that will be invaluable for any prospective employer. My practical knowledge and understanding of public relations, marketing and branding online and offline, particularly within the creative industries coupled with my unwavering passion for the industry is unrivalled by anyone under the age of 25 in Scotland and I’m learning more with each day.
My experience is not limited to promoting music releases either. I lead the press and communications for the ‘Save the Union’ campaign which lead to the Students’ Association of the University of West of Scotland (SAUWS’s) over turning their decision to close their commercial entities (shop & bar) after gaining widespread support with features in major and local print press.
Skills
- Marketing PR
- Writing
- Branding
- Events PR
- Project Management
- Social Media Marketing
- Strategic Planning
- Talent PR
- Communications
- Media Relations
- Client Management
- Creative Thinking
- Music Album Development and Promotion
- Talent Aquisition Development
- Radio Plugging
Education
Music: Innovation Entrepreneurship
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Post-gradiat Diploma completing the following modules:
Global Music Industries: Creative Economy
Innovation and Creativity
Research: Methods and Practice
International Entrepreneurship
Social Media: Manipulation and Impact
Music: Marketing, Branding & Identity