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Projects

• Launching Trains on UberIn the past decade, Uber has helped billions of people get around their city. Uber is now expanding its range of modalities into travel and are accelerating their global vision to help people go anywhere. A year ago, they rolled out the ability for users to book a train ticket in the Uber app. My team was tasked with disrupting the belief that Uber is only for rides using the power of TikTok, creators and scroll-stopping ad creative across two multi-channel launch activations targeting key citi
• Building Anticipation for The Crown Season 5 Premiere on NetflixTHE OBJECTIVE The ask was simple, to raise awareness of the upcoming season and entice a Gen-Z audience to consider watching the show on Netflix. The series aired in November 2022, following the unexpected passing of Queen Elizabeth II in on the 8th September, the longest reigning British Monarch. THE APPROACH The Crown has arrived in the ‘90s! We asked creators to make an ode to 90's royal fashion whilst chanelling their various inner-royal personas and alter-egos - showing us their unique i
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  Samsung STEMDROP x Universal Music Group x TikTokTikTok has completely shaken up the music industry when it comes to talent discovery and so in partnership with Samsung, UMG and Syco, StemDrop sought to democratize access to the world's biggest songwriters by dropping a song onto the TikTok platform in order to inspire creativity amongst emerging and aspiring talent. The TikTok community did not disappoint with a wide range of genres and music niches delivering their own unique rendition of ‘Red Lights’ By the legendary Max Martin. As deliver
• Driving E-commerce Conversions with FLANNELS #PartyNeverStopsShortlisted for Best Influencer Commerce Campaign or Strategy and Most Effective Campaign for ROI at the Global Influencer Marketing Awards 2023. My team were asked to drive awareness and consideration for FLANNELS and select designer brands on TikTok during the festive period using #PartyNeverStops to drive conversions. Featured designers included Prada, Alexander McQueen, Givenchy, Jacquemus, Off-White, Miu Miu and more.
• Magnum Unilever: Magnum Mini & Doubles Product Launch x TikTokFollowing a successful activation at Cannes Film Festival, Magnum Unilever called upon me and my team once again to deliver content for not one, but two new global product launches.
• Apple Spatial Audio Airpods Launch x TikTokThe objective of this campaign was launch Apple’s new silhouette branded effect as an ode to their iconic early 2000's iPod ads, with Airpods being the new protagonist, and to celebrate the release of Harry Styles’ new album in Spatial Audio.

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Skills

• Socia Media
• Social Advertising
• Social Content Strategy
• Data Analysis
• Branding Design
• Brand Creative Strategy
• Creative Campaigns
• Creative Direction
• Customer Engagement
• Operational Management