Liane Ward

Social Content Editor

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  • LocationCroydon, United Kingdom

Projects

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About me

 

From the latest lust-worthy buys to the stories that have got us all talking, it's my job to share what's going on in the world of online fashion. Chances are you'll find me denim-clad, scouring Instagram for up-and-coming style setters to feature (dream job, right?) and caving into my weakness for online shopping – all in the name of research, of course. Whether you're in need of sharp, stylish copy or a nod in the direction of the next must-have piece, feel free to drop me a line.

Skills

 

  • Fashion
  • Administration
  • Data Entry
  • Editorial
  • Office Management
  • Social Media
  • Social Marketing
  • CMS Experience
  • Copywiting

Work history

Currently

Social Content Editor

Styloko

Jul 2015
  • • Managing company’s social media channels/ seeding content across social media channels daily; advocating viral sharing ideas and driving daily conversation with followers. • Sourcing and writing high quality shopping stories across key markets at quick speed on a daily basis, with a view to developing global coverage. • Writing celebrity/influencer-based content that is inclusive of a global audience and representative across key markets, including shoppable street style features. • Researching and reporting on global influencers across key markets and contributing to collaborative marketing strategies. • Creating SEO-optimised copy for content marketing purposes. • Subbing customer-focused brand descriptions across site, ensuring every description adheres to the company tone of voice and style guide. • Proofreading content across shopping and trend pages.

2015

Product Co-ordinator

Styloko

Jul 2015 - Jul 2015
  • • Responsibilities include but are not limited to using a CMS to tag, upload and monitor all the new-in products. •Organising and merchandising the product and boutique feeds; researching new product/trend categories and developing keyword searches; tailoring the product process to sit alongside marketing strategies. •Site walking and managing the user journey, ensuring quality and attention-to- detail; UI/UX testing of website to enhance and streamline customer experience. •Site-wide brand/category copywriting in line with SEO best practise strategies. •Assisting the editorial team with research, blog article ideas and copy. •Running the Styloko.com Twitter, Google+ & Pinterest channels - post ideas, creating and managing the content calendar, copywriting, composing images in Photoshop, post scheduling and insight analysis; contributing to other social media platforms.