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• Worked closely with Facebook and Twitter to manage Procter & Gamble’s forty sub-brands advertising accounts. • Supported Associate Director with campaign consultancy, strategic planning & implementation for branded & direct response campaigns. • Delivered ad campaigns that integrated with online and offline channels (PR, TV and Radio). • Monitored and reported on budget spend for various campaigns on a weekly/monthly basis against brand KPIs. • Analysed campaign performance against brand KPIs & reported on trends/insights. • Recommended opportunities for campaign optimisation based on clients KPIs. • Collated quarterly reports such as Competitor Analysis, Marketplace Overview for all of Procter & Gamble’s brands. • Assisted the Associate Director with ad-hoc reporting & administrative tasks • Worked closely with the Planners and Buyers team to plan campaign objectives, ad channels, content and budget recommendations. • Contributed to internal monthly departmental meetings by producing client’s best practices, learnings and future campaign testing, as well as the contribution to internal team building social events.
• Managed multiple paid social media advertising campaigns across Facebook and Twitter from planning, implementing optimising and post campaign analysis. • Written ad copy, sourced images and developed testing plans for both clients and internal monthly ad campaigns. • Purposed and managed campaigns budget through the analysis of performance against set KPIs. • Ensured campaigns are achieving their business objectives by delivering monthly top-line reports. • Set-up, managed and reported on clients’ online and offline PR campaigns and brand performance, by identifying key online brand advocates and influential platforms. • Managed clients’ local listing accounts on Google and Bing and tracked performance and visibility using Google Analytics.
• Styled the garments according to a strict client brief. • Exercised high presentational skills and attention to detail when working in the studio (attention to lighting, props and quality of the products). • Worked closely with photographers and studio coordinators to ensure images delivered to client were of high standards and met client requirement. • Worked with established clients such as Harrods, Marks & Spencer and La Senza.