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Lilas Mahmud

Digital Media Buyer (Paid Social Manager)


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  • Advertising
  • Marketing PR
  • Online
  • Media
  • Social
  • Excel
  • Office
  • Powerpoint
  • Word

Work history


Paid Social Media Executive

Starcom Mediavest Group

May 2015


Paid Social Media Executive

Starcom Mediavest Group

May 2015 - Nov 2015
  • • Worked closely with Facebook and Twitter to manage Procter & Gamble’s forty sub-brands advertising accounts. • Supported Associate Director with campaign consultancy, strategic planning & implementation for branded & direct response campaigns. • Delivered ad campaigns that integrated with online and offline channels (PR, TV and Radio). • Monitored and reported on budget spend for various campaigns on a weekly/monthly basis against brand KPIs. • Analysed campaign performance against brand KPIs & reported on trends/insights. • Recommended opportunities for campaign optimisation based on clients KPIs. • Collated quarterly reports such as Competitor Analysis, Marketplace Overview for all of Procter & Gamble’s brands. • Assisted the Associate Director with ad-hoc reporting & administrative tasks • Worked closely with the Planners and Buyers team to plan campaign objectives, ad channels, content and budget recommendations.  • Contributed to internal monthly departmental meetings by producing client’s best practices, learnings and future campaign testing, as well as the contribution to internal team building social events.


Social Media Executive

Make It Rain

Jan 2014 - Mar 2015
  • • Managed multiple paid social media advertising campaigns across Facebook and Twitter from planning, implementing optimising and post campaign analysis. • Written ad copy, sourced images and developed testing plans for both clients and internal monthly ad campaigns. • Purposed and managed campaigns budget through the analysis of performance against set KPIs. • Ensured campaigns are achieving their business objectives by delivering monthly top-line reports. • Set-up, managed and reported on clients’ online and offline PR campaigns and brand performance, by identifying key online brand advocates and influential platforms. • Managed clients’ local listing accounts on Google and Bing and tracked performance and visibility using Google Analytics.


Assistant Stylist

Hungry Tiger Photographer

Apr 2011 - Jun 2012
  • • Styled the garments according to a strict client brief. • Exercised high presentational skills and attention to detail when working in the studio (attention to lighting, props and quality of the products). • Worked closely with photographers and studio coordinators to ensure images delivered to client were of high standards and met client requirement. • Worked with established clients such as Harrods, Marks & Spencer and La Senza.



Sociology and Media Communication

Goldsmiths University

Aug 2008 - May 2012