Liliana Amaral

Creative Art Director

London, United Kingdom
Locked Pro Plan feature

About me

Ever since I could hold a pencil, I have been creating works of art. I started in preparatory school in Humanities, Languages and Social Science, exploring the practice critical thinking, problem solving, and expository writing. By Secondary school I became obsessed with fashion and its evolving outlet for expression. I developed a profound interest in how clothing can portray a message about one's self. This led me to a Fashion and Textiles Level 4 Certification. By then I was becoming more involved with music, helping with performance promos, concerts and behind the scenes Catwalk fashion shows. As per my Higher education, I pursued a Bachelor's degree with honours level 6 in a renowned Theatre and Film University, with specialisation in Theatre: Acting, Set & Costume Design, Production Management. This degree introduced me to the many processes involved with Scenic Design & Wardrobe, including casting, how to interpret scripts, coming up with initial ideas, development of ideas, visual presentation techniques like storyboards, construction `materials and light . From Theatre performances , to short-films and video promos, I have experience behind the scenes. Post University , I found myself obsessing over the power of personal and business corporate image, therefore becoming a AICI Certified Image Professional Consultant. Currently I consider film production as my forte, and this is supported by studies in Fashion, Media, art and design. Hands on all manners of fashion consultancy , creator of original concepts, fashion shows , launches, wardrobe styling for TV/Film, High Fashion and Lifestyle Editorials, as creative advertising or Media. Thru out my freelance career I have gathered experience as a Fashion workshop leader, tutoring young children or adults, creative art direction in published fashion editorials, Video promos for bands \ showreel ,model tutoring \ Coaching, Private Client style advisory, Personal shopping, etc.


  • Coaching and Workshops
  • Brand Image Consulting
  • A Background in Fashion OR Luxury Retail Ecommerce
  • 3+ Years Styling Experience
  • 5+ Years art Directing
  • Creative Arts
  • Art Film
  • Personal Branding
  • Colour Theory
  • Foreign Languages

Companies I’ve worked with

  • T

    The Freelance Club - Shooting beauty

    • P

      Portugal Beauty Fashion Week 2010

      • I

        Imagem Vip

        • E

          Esteem Image

          Work history


          Creative Art Director

          Frame Perfect Management

          Jun 2013 - Aug 2015
          • London, United Kingdom
          • Freelance
          • Lead creative direction Develop the overall look or style of a publication Selecting clothing and accessories for editorial features Providing creative input at project inception including ideas/concepts, visuals and headlines Manage team members, styling models or actors/actresses Published in online Magazines such Meade ,Dreamingless, Flawless and Mess Magazine.


          May 2013 - May 2013
          • London, United Kingdom
          • Freelance
          • Managed and supervised the technical and aesthetic styling during a photo shoot Managed and supervised the accessorising and styling of all clothing lines during a photo shoot Provided all styling needs on set, adjusting clothing for proper fit Supported development of creative concepts and provided set design / decoration Maintained and stayed current with fashion trends


          Jul 2012 - Dec 2012
          • Portugal
          • Freelance
          • Played key role in executing the vision of the art editorial department Managed and organised the wardrobe / prop department Responsible for set design with the production designer. Responsible for styling, make-up, and hair concepts for Artistic creation of the music video clip ‘Zombie Queen’. Professional Make-up artist working in collaboration with Sin colour Brand Artist. (ZOMBIE QUEEN) (BEHIND THE SCENES)


          Image Consultant Fashion

          Esteem Image

          Oct 2010 - Jul 2012
          • Lisbon, Portugal
          • Full Time
          • Evaluate, improve and upgrade the customer appearance to ensure that their image is consistent with their personal, social, and/or professional roles and goals Client assisting with a makeover, which would include a colour analysis, wardrobe detox, a new hairstyle and makeup tips Advise people on their vocal communication (voice, grammar, vocabulary, etc.), non-verbal communication (handshakes, posture, eye contact, etc.) and etiquette Personal shopping, including purchasing clothing and accessories on the client's behalf


          Sep 2010 - Oct 2010
          • Portugal
          • Freelance
          • National event, thru out the country, training, coaching models and stage performers. Production and management of Fashion Shows. Offer assistance in image enhancement (appearance, body and colour analysis, wardrobe development, and management), sound and effective communications, business and social etiquette, civility, branding, and more—all through coaching and training Executive and career development coaching to both corporate and individual clients Facilitated all-day interactive workshops for new and existing initiatives that accelerated teams through planning processes from high level problem statements to actionable, detailed project plans


          Image Style Cosultant

          Imagem Vip

          Jul 2010 - Aug 2010
          • Portugal
          • Freelance
          • Manage special events, parties introducing new products, and other activities, to gain public attention through the media without advertising directly Identify main client groups and audiences, determine the best way to communicate publicity information, and develop and implement a communication plan Providing services for individuals and corporations through coaching, presentations, seminars, and workshops. Offer assistance in image enhancement (appearance, body and colour analysis, wardrobe development, and management), sound and effective communications, business and social etiquette, civility, branding, and more, all through coaching and training



          Jan 2011 - Mar 2011
          • Lisbon, Portugal
          • Certified Tutor/ Trainer 2011 Portuguese Institute for Labour and Professional Training, Lisbon


          • Diploma in “Image Consultant & Fashion Styling”

          Looking Academy

          Jul 2010 - Jul 2011
          • 1990-233 Lisbon, Portugal
          • Expertise Course in fashion styling and image analysis Counsel both individual and corporate clients on appearance, behavior, communication skills, etiquette and international protocol. As experts in image consulting, our members guide clients to achieve their specific goals with authenticity, credibility and confidence. Wardrobe consultations Color consultations Personal shopping Clothing or uniform designer Hair and makeup styling Etiquette consultations Executive presence coach Fashion feng shui Image motivational speaker or presenter Image branding


          BA Theatre and Performance Studies

          Lisbon Theater & Film University

          Jul 2006 - Jul 2009
          • Amadora, Portugal
          • BA Set & Costume Design, Production Management This three-year Theatre course aims at dynamic creative conditions for research, developing and acquiring theatre theory and practice of set and costume designing, props and lighting for stage productions and other performance types. The work focuses itself not only on its final built aspect but also its concept and space definition within a multidisciplinary view of art and design. The course skills develop from sketching to technical and computer drawing, new technologies, model, props and puppet making, to stage techniques.


          Fashion Design B(des) Hons

          Magestil Fashion School

          Jul 2003 - Jul 2006
          • Lisbon, Portugal
          • Understanding the fashion design process Developing mood boards Fabric awareness Basic figure fashion drawing techniques Designing using model and draping techniques on the stand Developing a colour palette through an awareness of current trends and predictions Selecting appropriate fabrics for the market/designs developed Communicating your design ideas in a creative and logical way Discovering how to build a fashion collection that is well balanced and innovative


          Sep 1999 - Jul 2002
          • Lisbon, Portugal
          • Humanities & Languages