Liliana Amaral
Available

Liliana Amaral

Creative Art DirectorLondon, United Kingdom
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Laura Jordan Bambach
Bethan Cooke
Tatjana Hoffmann
Liliana Amaral
Available

Liliana Amaral

Creative Art DirectorLondon, United Kingdom
About me
Ever since I could hold a pencil, I have been creating works of art. I started in preparatory school in Humanities, Languages and Social Science, exploring the practice critical thinking, problem solving, and expository writing. By Secondary school I became obsessed with fashion and its evolving outlet for expression. I developed a profound interest in how clothing can portray a message about one's self. This led me to a Fashion and Textiles Level 4 Certification. By then I was becoming more involved with music, helping with performance promos, concerts and behind the scenes Catwalk fashion shows. As per my Higher education, I pursued a Bachelor's degree with honours level 6 in a renowned Theatre and Film University, with specialisation in Theatre: Acting, Set & Costume Design, Production Management. This degree introduced me to the many processes involved with Scenic Design & Wardrobe, including casting, how to interpret scripts, coming up with initial ideas, development of ideas, visual presentation techniques like storyboards, construction `materials and light . From Theatre performances , to short-films and video promos, I have experience behind the scenes. Post University , I found myself obsessing over the power of personal and business corporate image, therefore becoming a AICI Certified Image Professional Consultant. Currently I consider film production as my forte, and this is supported by studies in Fashion, Media, art and design. Hands on all manners of fashion consultancy , creator of original concepts, fashion shows , launches, wardrobe styling for TV/Film, High Fashion and Lifestyle Editorials, as creative advertising or Media. Thru out my freelance career I have gathered experience as a Fashion workshop leader, tutoring young children or adults, creative art direction in published fashion editorials, Video promos for bands \ showreel ,model tutoring \ Coaching, Private Client style advisory, Personal shopping, etc.
Work history
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    Creative Art DirectorFrame Perfect Management
     - London, United KingdomFreelance
    Lead creative direction Develop the overall look or style of a publication Selecting clothing and accessories for editorial features Providing creative input at project inception including ideas/concepts, visuals and headlines Manage team members, styling models or actors/actresses Published in online Magazines such Meade ,Dreamingless, Flawless and Mess Magazine.
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    Fashion StylistThe Freelance Club - Shooting beauty
     - London, United KingdomFreelance
    Managed and supervised the technical and aesthetic styling during a photo shoot Managed and supervised the accessorising and styling of all clothing lines during a photo shoot Provided all styling needs on set, adjusting clothing for proper fit Supported development of creative concepts and provided set design / decoration Maintained and stayed current with fashion trends
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Skills
  • Coaching and Workshops
  • Brand Image Consulting
  • A Background in Fashion OR Luxury Retail Ecommerce
  • 3+ Years Styling Experience
  • 5+ Years art Directing
  • Creative Arts
  • Art Film
  • Personal Branding
  • Colour Theory
  • Foreign Languages
Education
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    Vocational Education Diplomaportuguese institute of professional training
     - Lisbon, Portugal
    Certified Tutor/ Trainer 2011 Portuguese Institute for Labour and Professional Training, Lisbon
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    • Diploma in “Image Consultant & Fashion Styling”Looking Academy
     - 1990-233 Lisbon, Portugal
    Expertise Course in fashion styling and image analysis Counsel both individual and corporate clients on appearance, behavior, communication skills, etiquette and international protocol. As experts in image consulting, our members guide clients to achieve their specific goals with authenticity, credibility and confidence. Wardrobe consultations Color consultations Personal shopping Clothing or uniform designer Hair and makeup styling Etiquette consultations Executive presence coach Fashion feng shui Image motivational speaker or presenter Image branding
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