About me
I am a brand lover professional who gets stuff done.
A rational, solution oriented thinker who's comfortable writing, assembling, pitching and creating with design coherence.
Work history
Brand ManagerA LINE
Porto, PortugalFull Time
- Competitor and customer insights analysis;
- Analysis of sales forecasts and relevant financials and reporting on product sales;
- Assisting with product development, pricing and new product launches as well as developing new business opportunities;
- Meeting with clients and working with colleagues across multiple departments;
- Organizing international trade shows, both digital and on-site;
- Leading digital communications and online platforms;
- Content creation for both brand awareness, guidelines and product descriptions;
- Brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term;
- Maintain brand integrity across all company marketing initiatives and communications;
- Planning and execution of all communications and media actions on all channels, including online and social media, helping shape A-line's vision and mission;
- Managing the budget for advertising and promotional items;
- Analyzing the success of marketing campaigns and creating reports;
- Translating brand elements into plans and go-to-market strategies;
- Organizing events such as product launches, exhibitions and photo shoots with the available budgets.
Digital Content ManagerSuperTINY agency
Porto, PortugalFreelance
- Writing news, edit and publish stories for the web and social media;
- Update stories and breaking news;
- Implement sales and promotion campaigns;
- Ensure full utilization of corporate templates on station websites;
- Identify and remedy outages and problems on all online platforms;
- Position content on websites to maximize traffic.
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Skills
- Marketing PR
- Branding
- Copywriting
- Problem Solving
- Social Media Marketing
- Wordpress
- Web Content
- Illustrator
- Indesign
- Photoshop
- Photo Editing Manipulation
- Graphic Editorial Design
- Event Communiactions
- Design Management
- Product Owner
- Content Creator
- Writing
Education
Search Marketing Strategies: SEO SEMEdit
- Porto, Portugal
25h - Search Marketing Strategies, Search Engines, SEO and SEM.
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Master Business AdministrationISCET - Instituto Superior de Ciências Empresariais e do Turismo
- Porto, Portugal
MBA in International Trade.
Focused on the mechanisms and techniques of transport operations, logistics and relationship with different problems of international business.
Relevant courses: Marketing and internationalization strategies, Transportation management on international trade, Customs procedures of European Union, Logistic and distribution models.
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