Patricia Velasco

Patricia Velasco

A bilingual Spanish/English digital marketerLondon, United Kingdom
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Patricia Velasco

Patricia Velasco

A bilingual Spanish/English digital marketerLondon, United Kingdom
About me
I am a bi-lingual Spanish/English digital marketer and translation professional with in-depth knowledge of the travel and tourism sector and experience in a range of fast-moving, culturally-diverse environments. have an in-depth understanding of the nuances of both languages and an ability to shape, monitor and maintain third party voices. This is underpinned by strong problem-solving, project management, negotiation and communication skills. Specialist in designing comprehensive marketing plans across a variety of modern digital channels -social, search, email, and paid advertising with outstanding WordPress, photography, photo editing and SEO skills. I have demonstrated excellent people management, collaborative, mentoring and performance management skills and an ability to engage and influence stakeholders and third parties at all levels. Specialities: Digital Marketing Campaigns, Content Creation, Localisation, Blogging
Projects
  • 4 reasons why March is the perfect month to start working on your New Year’s resolutions
    4 reasons why March is the perfect month to start working on your New Year’s resolutionsBlog post
Work history
    A
    A
    Digital Marketer and Content CreatorAlegra Designs
    London, United KingdomFreelance
    -Designing and execution of a marketing plan focused on several social channels, applying the objective-first marketing framework to developing a campaign strategy -Structure and segment ad campaigns, target customer groups, and analyze performance on social channels. Choose KPIs that correspond to marketing objectives -Content creation for medial channels -Copywriting and brand tone definition
    Booking.com logo
    Booking.com logo
    Communications SpecialistBooking.com
     - London, United KingdomFull Time
    -Work on website available in 43 languages offering 121k destinations and 1.5m+ properties in 100+ countries -Prepare content required for internal and external presentations and events -Design and implement communication strategies for the London office to get it ready to work with upgraded technology and new internal procedures -Write and edit the weekly internal newsletter -Create and translate email content, destined for both the partners (hotels and hosts) and guests -Provide support in English and Spanish to accommodation and guests with focus on Spanish/LatAm markets -Assist partners to optimise use of platforms, clarifying technical doubts and giving commercial advice regarding the information published on the website -Liaise with Amsterdam headquarters to work on charity translation projects -Work alongside the Quality & Training Team to plan and deliver peer workshops covering topics from motivation to new product implementation -Liaise between guests and hotels to process special requests, modifications and reservation cancellations
Skills
  • French
  • SEO
  • Google Analytics
  • Wordpress
  • Content Translation
  • Blog Content
  • Fluent Spanish
  • Photo Editing
  • Social Media Management
Education
    General Assembly logo
    General Assembly logo
    Digital MarketingGeneral Assembly
    London, United Kingdom
    The course focus on current tools and best practices one can use to promote a brand, drive sales leads, and boost customer engagement. Content: SEO and content strategy, Google Analytics, email marketing, measurement, A/B tests for social media
    U
    U
    BA (Hons) Modern Languages (English and French) (Cum Laude)Universidad de los Andes
     - Merida, Mérida, Venezuela
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Awards
    British Council logo
    British Council logo
    ScholarshipBritish Council
    I was selected among several candidates to become a Language Assistant for the British Council