Work history
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Senior Marketing ExecutiveGap inc
- London, United KingdomFull Time
- Delivery of seasonal local retail marketing campaign, events and experiences across both Gap Specialty and Outlet
- Creation and maintenance of master content calendar for UK, France and Italy across both Gap Specialty and Outlet, prioritizing messages by customer segment and ensuring timeliness and relevance of Gap’s content marketing strategy
- Full execution of the Outlet CRM marketing process including writing email and Gap+ app briefs for all markets
- Manage end to end briefing process and implementation of social content for Gap Outlet
- Marketing lead for “Customise Your Style” personalisation service, working to develop a continuous growth strategy for the programme with store operations and the consumer engagement team
- Liaise with Social Media Manager to execute promotion of posts both with paid spend and organically
- Support and management of marketing team interns
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Marketing & Communications AssistantFolli Follie
- London, United KingdomFull Time
This was a contract role supporting the marketing team in the lead-up to Christmas.
- Liaise with retail partners and stores, implementation of in-store events and promotions
- Coordination of creative briefs for POS material, digital artwork, etc.
- Liaise with PR agency: sample coordination, imagery, retail prices and product information
- Assist VM Coordinator in procurement of VM materials for stores, concessions and wholesale accounts
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Skills
- Fashion
- Events
- Marketing PR
- Branding
- Copywriting
- Brand Management
- Marketing Strategy
- Communications
- Office
- Powerpoint
- German
- French
- Retail Marketing
Education
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MA Luxury Brand ManagementEuropean Business School
- London, United Kingdom
I studied MA Luxury Brand Management as I was fascinated with building a brand - everything from marketing to business plans and proposals, to budgeting and growing a brand identity. This course helped me understand how the great brands of today were built and what it takes to keep them alive, specialising in the specific example of luxury brands. Modules included Finance, Intellectual Property Law, Consumer Behavior and Historical and Cultural Perspectives in Luxury.
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BSc Communication and Media StudiesBrunel University
- London, United Kingdom
I chose to study this course as my Bachelor of Science as I left high school with an interest in media and journalism. I was keen to understand the role of communication and information media in today´s world and its influence on society. I enjoyed practical modules such as video production as well as theoretically grounded topics such as culture, race, gender & identity, ehtics, social media, fashion & media, the role of comedy in society or the connection between anthropology and media.
Over the course of my undergraduate studies, I did a few different internships which shifted my interest from journalism to marketing and PR and subsequently led me to choose my master´s degree and first job after university.