Lily Clow

Lily Clow

MarketerBrighton, United Kingdom
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Lily Clow

Lily Clow

MarketerBrighton, United Kingdom
About me
BSc qualified Marketer adept at developing and implementing B2B and B2C marketing and communications strategies. Key strengths include: identifying opportunities for campaign development/improvement, leading competitor analysis, monitoring social media analytics and analysing insights to create robust social media campaigns that drive customer acquisition and engagement; shaping audience-focused communications strategies by adding value across channels in line with organisational objectives; leveraging adaptability and deep experience of working in both, in-house and agency environments; and forging strong relationships based on respect, integrity, and trust to provide robust challenge and support senior management decision making.
Work history
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    Content CoordinatorSpace Worldwide
    Brighton, United KingdomFull Time
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    Content CoordinatorSpace Worldwide
    Brighton, United KingdomFull Time
    - Responsible for planning, developing, and executing multi-channel marketing / communications strategies and curating social media calendar to enhance customer engagement for clients within pharmaceuticals, e-learning, and IT sectors. - Collaborated with project managers, campaign managers, designers, and 3rd party service providers to develop project scope, gain strategy buy-in and manage campaign delivery in line with requirements. - Leverage deep knowledge and understanding of SEO processes, authoring long-form content, incl. articles and website copy to drive-up website footfall and collaborating on paid social media and SEO campaigns to enhance visibility. - Monitor and analyse campaign performance to identify opportunities for improvement. - Act as in-house Community Lead, championing internal engagement, and proposing DEI plan.
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Skills
  • Project Management
  • Digital Marketing
  • Hootsuite
  • Paid Media
  • SEO
  • Copywiting
  • Marketing Strategy
  • Content Management
  • Strategic Planning
Education
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    BSc Retail MarketingThe University of Brighton
     - Brighton, United Kingdom
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    A LevelsLeighton park school
     - Reading, United Kingdom
    English Literature, Philosophy and Ethics, Theatre Studies
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