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Currently a Junior Account Executive at a lifestyle PR Agency, I am responsible for the PR for various accounts covering fashion, beauty and lifestyle.
• Monitored media coverage, scanned into the system and sent over to the relevant individual. • Helped with general office administration such as dealing with samples, chasing returns, organising urgent couriers, putting together press packs, looking after visitors and keeping the office/showroom tidy. • Assisted with the S/S 16 Press Day by organising the showroom, putting together gift bags and ringing magazine/newspaper houses to check it was in their diary. Greeted journalists on the day.
• Checked newspapers/magazines for coverage and flagged up articles of interest and missed opportunities. Scanned and mounted coverage ready for the client. • Solely responsible for all send outs and returns. • Pitched stories and sold in products to press to help maintain a strong relationship with them and secure coverage. • Assisted at their Press Days in London and also helped with organising the press events in other major European Cities such as Paris and Milan.
Fashion Management and Marketing