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• Responsible for creating and managing all written content for brand e-marketing and social media channels; including posting daily on: Twitter, Instagram, Facebook, Google plus and weekly blog posts. Our Christmas 2107 social media campaign increased consumer engagement by 900% through likes, comments and click-throughs to our website over one month. • Strategic development for integrated PR, marketing and social media campaigns for Fenn Wright Manson Petite launch. In ten months, we have moved from the 24th best-selling petite brand at John Lewis to their 8th most popular brand. • Maintaining excellent relationships with key media contacts and influencers to maximise exposure on social media platforms and secure brand PR and product placement. Responsible for establishing partnerships with celebrity influencers, including television presenter Holly Willoughby, which resulted increased weekly sales by an average of 40%. • Organising seasonal press dinners to preview the collection launch, enhancing event management skills, gaining more exposure for the brand through social media coverage and further developing relationships with key press. • On-going reporting and analysis of all marketing and press activity. • Excellent interpersonal and management skills with experience leading assistants and interns. This is combined with an ability to manage and work simultaneously with multiple teams across various areas of the business. • Responsible for the creation and design of press and media materials, including press releases and seasonal look books.
• Working on fashion, jewellery and interior clients; including Fenn Wright Manson, Damsel in a dress, Chupi Jewellery and WITHIN Home. • Planned strategic themed mailers to target both consumer media; including copy-writing and design. • Managing long and short-lead media distribution list; including weekly calls and emails to journalists and stylists. • Handling product and image requests from media and pull samples for fashion shoots efficiently to ensure editorial and product placement for clients. • Monitor media coverage using Gorkana. • Responsible for posting on all social media platforms for Fenn Wright Manson and Damsel in a dress; including creating the weekly marketing plan. • Writing new season press releases and copy for e-marketing and look books. • Organising press days and marketing events securing online and print coverage. Managing press days for our seasonal collections and marketing events for regional in-store fashion shows and events. • Arranging meetings with influential press and influencers to showcase new products. • Management and training of new interns.
• Monitored media coverage, scanned into the system and sent over to the relevant individual. • Helped with general office administration such as dealing with samples, chasing returns, organising urgent couriers, putting together press packs, looking after visitors and keeping the office/showroom tidy. • Assisted with the S/S 16 Press Day by organising the showroom, putting together gift bags and ringing magazine/newspaper houses to check it was in their diary. Greeted journalists on the day.
• Responsible for managing all send outs and returns using Fashion GPS. • Assisted at their AW14 Press Day in London with over a hundred key fashion journalists in attendance. Assisted with organising press events in other major European Cities such as Paris and Milan.
Fashion Management and Marketing