About me
Hi there I'm Lily. I am capable, proactive and immersed in the communications industry. I am interested in the digital world vs print and how it affects the media, the growth of blogs, online mediums and how audiences crave instantaneous news and information.
Fashion and beauty are a great passion of mine, so, PRs effect on the fashion and beauty industry and how people are so connected within PR greatly interests me. As part of Generation Z, I am immersed in the blogosphere. As well as reading and keeping up to date with a number of blogs and YouTube channels I write my own lifestyle blog, ‘Positively Clueless’. This has allowed me to become even more creative and refine my writing skills.
Interests: fashion, lifestyle, beauty, travelling, shopping, literature, films, music, writing, design, craft
Projects
- My Placement Year at Talk PREach day at Talk was a new challenge. Day to day tasks included: · Coverage placed across all media outlets including long lead, mid lead, short lead, digital and social · Writing press releases · Managing samples · Assisting with media outreach to meet KPI’s · Creating social content for in house, client and influencer/media use · Managing the influencer database During placement, Talk PR set an intern consultancy task, which I led. We were asked to create a database where all influencer information could be collated, highlighting specific influencer information (e.g. birthday, hair colour and the last contact from Talk PR etc). The database’s main aim was to help the agency be specialised when pitching to influencers. We presented our database back to the whole of the agency and it received a great deal of praise from all levels, including Board Directors.
Work history
T
T
UK Student PR AssistantTalk PR
- London, United KingdomInternship
Talk PR is a central London based luxury lifestyle and beauty PR agency. At Talk I worked across Coty (Wella Professionals, Hugo Boss fragrances and Alexander McQueen fragrances), Sainsbury’s Boutique, Sainsbury’s My Hair Matters, Johnson and Johnson (Neutrogena), Fabled by Marie Claire, Lindt and Le Creuset.
Roles and responsibilities
• Placed coverage across all media outlets including long lead, mid lead, short lead, digital and social
• Written press releases
• Managed samples
• Assisted with media outreach to meet KPI’s
• Created social content for inhouse, client and influencer/media use
• Managed forthcoming and published coverage to ensure accurate and detailed reporting
• Reported on upcoming trends to feedback to clients
• Supported across events and client meetings
Student PR AmbassadorAnn Summers
- Freelance
Ann Summers began a UK scheme where 8 students became “party on campus” student PR ambassadors. I was the head of Bournemouth University for Ann Summers and connected the brand to students.
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Skills
- Micosoft
- Gorkana
- Cision
- Abobe Indesign/photoshop/illustrator
- Social Media
- Tracking
- Influencer Engagement
- Event Organisation
- Media Monitoring
Education
B
B
Public RelationsBournemouth University
Bournemouth, United Kingdom