About me

As a digital designer with a BA in Graphic Design from University of the Arts London, I have a passion for creating engaging and user-friendly digital experiences. I have worked with various clients and projects, ranging from e-commerce, retail, and media, to social impact and education. My most recent role was at RevLifter, a leading personalisation platform that helps brands increase revenue and loyalty through tailored offers and incentives. There, I designed and developed multiple eguides, social banners, landing pages and event graphics. I also contributed to the branding and identity of the company, developing the logo, illustration style, icons, and style guides. I was part of a collaborative and agile team that delivered high-quality and innovative solutions for clients such as ASOS, Samsung, and Nike. I am always eager to learn new skills and tools, and to challenge myself with new design problems. I value resourcefulness, proactivity, and creativity in my work, and I strive to produce digital designs that are not only aesthetically pleasing, but also effective, accessible, and user-centric. My goal is to join a company that shares my vision and values, and that offers me the opportunity to grow and develop as a digital designer.

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Projects

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  Sky Rocket PocketSky Rocket Pocket, was inspired initially from Cockney Rhyming Slang. The concept of the game is to encourage people to learn aspects of different languages in an exciting way. Functioning much like the game pairs. Players match up the a phrase to a translation.
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  Oxton HydeOxton Hyde is a company passionate about the crafting of high quality leather. Their product range is designed with people in mind, from the feel of the leather goods in the hands of a customer to the overall aesthetic.  Cricket is the inspiration behind the brand. The logo reflects this through the typographic layout. Colour is significant to this identity, the combination of black, a dark emerald green, with a light shade of grey embodies the perfect balance between traditional and modern.
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  Events at Sainsbury'sThis page showcases the multiple events that i have designed content for. Starting with the creation of the event landing pages for Mother's Day, Valentine's Day, Summer and Father's Day.

Work history

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Digital DesignerRevLifter
May 2021 - Mar 2023London, United KingdomFull Time
My daily responsibilities revolved around delivering any print or digital visual content the marketing team need in order pitch, sell and inform Revlifter’s current and future clients. As the sole designer in marketing I’ve also had the opportunity to lead the brand refresh and ensure the all content is kept true to the newly updated brand by implements templated and review content when needed.
Digital DesignerSainsbury's
Aug 2020 - Mar 2021London, United KingdomFull Time
As Jr Digital Designer I designed content that enabled customers to have a richer shopping experience. I had the opportunity to lead a number of events in terms of design and the execution of event visuals across the site.

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Skills

• Adobe Photoshop
• Adobe Illustrator
• Adobe Indesign
• Photography

Education

(BA hons) Graphic DesignUniversity of The Arts London (UAL)
May 2016 - Dec 2019Southend-on-Sea, United Kingdom