I'm Lily, a multi-disciplinary Graphic Designer and Art Director, based in the UK. I own a studio that works across all areas of creative marketing; including corporate identity, editorial design partnerships, typography, illustration and animation. With an eclectic range of clients and projects from small family businesses to large global brands, I've worked with the likes of Red Bull, VICE, Sky, Ford and Nike to name a few.
As a forward-thinking, experienced individual, I pride myself on building positive relationships wherever possible. On the rare occasions I'm not at my computer, I’m usually eating pizza, watching a mediocre football team in east London or travelling about.
Projects
- adidas Originals - Stan Smithadidas Originals’ three biggest franchises (Stan Smith, NMD and Superstar) were overlapping in positioning, losing ground to competitors, and internally misunderstood aesthetically. With the team at MAIA, we developed creative campaign concepts, evergreen creative guidelines, and shooting guidelines to ensure consistency of execution at every touchpoint, from retail, to activations, to digital, to app.
- GOALPWR: Save Female FootballGOALPWR was a self-initiated charity project started in lockdown with friend and creative forcefield Lizzy Minns. The women’s game has been amongst the worst hit by the current pandemic, with many clubs worrying about the future of women’s football and its players. GOALPWR helped to raise funds and global awareness for our chosen charities, communities & teams throughout this difficult time. As well as raising money to support women’s football, it also promoted the work of our fantastic indepen
- Red Bull - The Way of the WildcardWhat it was: Just So created a four part series for Red Bull that told the stories of four unique athletes who achieved success in the most unlikely of circumstances. What I did: My role was to create the series brand mark and identity behind the series. The typography needed to be relatable but also feel mythical and grand. As each episode had it’s own cinematography style, the series title had to encompass that and now overshadow.
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Projects credited in
- Pitch, pleaseStill buzzing from Sunday! Here’s a cool thing that our fantastic client VERSUS are doing in partnership with adidas and Powerleague. ‘Pitch, Please!’ will ensure the nation’s female and nonbinary ballers, inspired by the heroics of our amazing Lionesses, will have quality facilities on which to go out and bust their skills for FREE throughout the month of August. There are loads of pitches available to womens and girls teams across a bunch of Powerleague locations nationwide. Visit the si2
- Nike x London City LionessesHeyBigMan! worked with Nike to create the brand for an all new professional women's football club, London City Lionesses, positioning them as the only all-London professional football club, a club for every Londoner, and as a future bastion for sporting excellence at the vanguard of the ever expanding women's game. We provided all of the visual aspects: club badge, club colours, home and away kits, as well as the bespoke typefaces, graphics and photography that make up the identity. Website com4
- 32 boro cup brochure design by HeyBigMan!Last month saw the third annual 32 Boro Cup, a football tournament played between amateur teams from every corner of this great city of ours. Organised each year by Hackney Wick FC founder, restless activist and community mentor Robert Kasanga, this year saw the football itself share proceedings with a careers and employment showcase including talks from local employers including as ourselves, open to the hundreds of participating players and their pals. On the pitch, the tournament was played
- Football Beyond Borders Website design by HeyBigMan!Designed by HeyBigMan!, the new website for the wonderful Football Beyond Borders was launched this week. Football Beyond Borders is a charity that exists to improve the lives and increase the career prospects of young, disadvantaged people. Uniquely, they do this by increasing these kids' engagement with education, via the power of the beautiful game. Head to https://www.footballbeyondborders.org/ to learn about the organisation and the individual journeys of some members of the FBB family.1
- London City Lionesses - club launch campaignIn collaboration with Nike & HeyBigMan, we helped redefine and launch the new London City Lionesses team with a campaign that covered everything from new kits, branding, online & social and print. I was responsible for capturing the assets over a number of shoots in the pre-season buildup to the teams' inaugural kick-off.
- HeyBigMan! and Hackney Wick FC present #ThinkOutsideTheBloxHeyBigMan! are proud supporters of local hero Bobby Kasanga and the community football club he founded, Hackney Wick FC. We’ve been working with Bobby since late 2017, providing creative and consultancy in support of his various initiatives and programmes that are a vehicle for improving the lives and outlooks of underprivileged youths in London. Last year we partnered with Nike, TOTTEX, Avery Dennison and Bobby to host a series of creative workshops with kids from our local neighbourhood who
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Work history
Creative DirectorMAIA
London, United KingdomFreelance
Freelance Graphic DesignerVICE
- London, United KingdomFreelance
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Skills
- Print Design
- Art Direction
- Design
- Illustrator
- Indesign
- Photoshop
- Typograhphy
- Layout Editorial Design
- UI Design
- Web Design