Lily Tomala

Head of Social Media

London, United Kingdom
Locked Pro Plan feature



  • Social Media Marketing
  • Digital Strategy
  • Marketing
  • Copywriting
  • Strategy
  • Digital Marketing
  • Paid Social
  • Strategic Planning
  • Creative Briefing
  • Social Media

Companies I’ve worked with

  • STA Travel

    STA Travel

    • Non Creative Industries
  • R

    Rated People Ltd

    • L

      Lexis PR

      • S

        Springer Nature

        Work history


        (Interim) Head of Social Media

        Springer Nature

        Feb 2020
        • London, United Kingdom
        • Freelance


        Global Social Media Manager

        Sommet Education

        Sep 2017 - Oct 2019
        • London, United Kingdom
        • Full Time
        • Leading and implementing the global social and blog strategy for Sommet Education's multiple premium hospitality education institutions, running training and advocacy programmes at all levels of the business and delivering impressive results against Reach, Engagement and website traffic targets.


        Social Media & Campaigns Manager

        Rated People Ltd

        Jul 2016 - Sep 2017
        • London, United Kingdom
        • Full Time
        • Managing end-to-end social media for an online marketplace, delivering strategy and content roadmaps for both B2B and B2C audiences. Growing brand awareness and new revenue streams directly from social through Organic and Paid campaigns.


        Digital Account Director

        Lexis PR

        Jan 2016 - Jun 2016
        • London, United Kingdom
        • Freelance
        • Delivering social strategy, reporting and roadmaps for key clients and implementing a comprehensive influencer and event execution programme for Tefal.


        Social & Earned Media Manager

        STA Travel

        Apr 2015 - Dec 2015
        • London, United Kingdom
        • Full Time
        • Creating and executing all Organic social campaigns, managing a global team to support in-store, CRM and wider digital activations; ultimately to engage and grow online communities and drive leads.


        Freelance Social Strategist

        Lily Tomala Ltd

        Sep 2010 - Apr 2015
        • London, United Kingdom
        • Freelance
        • Shaping social propositions, content strategies (Paid and Organic), influencer programmes, community management approaches, crisis management, social listening, KPI and benchmark-setting and reporting and creation of suites of guidelines. Variously including team management and mentoring, social media training at all levels and specifically agency-side: brainstorming and pitching for [prospective] clients.


        Online Commercial Editor & Special Projects Manager

        Independent News and Media

        Aug 2007 - Sep 2018
        • London, United Kingdom
        • Full Time
        • Managing all digital commercial content, copy and promotional marketing materials, coordinating with sales, print and editorial teams as well as external agencies. Specifically for the Music and Student online magazines, taking complete editorial ownership and either writing or curating all features.


        Online Commercial Editor

        DMG Media

        Apr 2006 - Aug 2007
        • London, United Kingdom
        • Full Time
        • Managing all digital commercial content across the dmg portfolio, liaising with clients and agencies to produce creative responses and execution to briefs, as well as working alongside the partnerships team to implement an affiliates programme.



        Best Marketing Campaign

        WYSE Travel Confederation

        • We sourced a travel influencer from the STA community and gave him the opportunity of a lifetime: to enjoy a #60dayadventure in Australia! Meet Matt AKA the Luckiest Man in the World: