Leading and implementing the global social and blog strategy for Sommet Education's multiple premium hospitality education institutions, running training and advocacy programmes at all levels of the business and delivering impressive results against Reach, Engagement and website traffic targets.
Managing end-to-end social media for an online marketplace, delivering strategy and content roadmaps for both B2B and B2C audiences. Growing brand awareness and new revenue streams directly from social through Organic and Paid campaigns.
Delivering social strategy, reporting and roadmaps for key clients and implementing a comprehensive influencer and event execution programme for Tefal.
Creating and executing all Organic social campaigns, managing a global team to support in-store, CRM and wider digital activations; ultimately to engage and grow online communities and drive leads.
Shaping social propositions, content strategies (Paid and Organic), influencer programmes, community management approaches, crisis management, social listening, KPI and benchmark-setting and reporting and creation of suites of guidelines. Variously including team management and mentoring, social media training at all levels and specifically agency-side: brainstorming and pitching for [prospective] clients.
Managing all digital commercial content, copy and promotional marketing materials, coordinating with sales, print and editorial teams as well as external agencies. Specifically for the Music and Student online magazines, taking complete editorial ownership and either writing or curating all features.
Managing all digital commercial content across the dmg portfolio, liaising with clients and agencies to produce creative responses and execution to briefs, as well as working alongside the partnerships team to implement an affiliates programme.
We sourced a travel influencer from the STA community and gave him the opportunity of a lifetime: to enjoy a #60dayadventure in Australia! Meet Matt AKA the Luckiest Man in the World: https://www.statravel.co.uk/travel-blog/2015/10/meet-matt-aka-the-luckiest-man-in-the-world/