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Lina Lorena Clavijo

Data and Content Specialist

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  • LevelMid Level
  • LocationUnited Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsProduction Co-ordinator - Marketing Analyst - Content Specialist


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About me

Hi, I'm Lorena. I help companies to outline and understand their customers to offer a better experience. I have a professional track record in sales & marketing, mostly in retail. I have developed and implemented projects, managed product and marketing campaigns and liaised with different operational teams to achieve results, including meeting sales forecast, increase market share, and improve customer retention along the brand experience journey. My key abilities are to develop high-impact customer retention strategies by interpreting data and managing resources effectively, whilst liaising with stakeholders and diverse skilled teams, always encouraging constructive feedback and keeping a great attitude working in fast-paced work environments.

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  • Marketing Strategy
  • Communications
  • Innovative Problem Solving
  • Project Management And Budget Management
  • Social Media Digital Strategies
  • CRM Strategy
  • Adobe Creative Suite

Work history


Content Specialist

Secom Plc

Nov 2015
  • London, United Kingdom
  • Full Time
  • Responsible for data and insight analysis of the customers, to develop and promote marketing campaigns. CRM software administrator and online content editor across social platforms • Wrote the monthly Sales and Marketing reports for the Japanese headquarters • Structured and monitored PPC campaigns and analytics for the company website • Create the newsletter and configured automation emailing programs for leads and customers


Sales Marketing Coordinator

General Motors

Aug 2013 - Aug 2014
  • Bogota, Colombia
  • Full Time
  • Strategist and project manager of the sales training academy, responsible for national events, suppliers and budget. Brand ambassador of the program awareness for the country • Certified 3,000+ sales executives in the program • Increased employees engagement through the launch of the e-learning platform • Achieved 60% ROI for the program


Innovation Coordinator

General Motors

Feb 2012 - Aug 2013
  • Bogotá, Colombia
  • Full Time
  • Head of the regional sales and technical training department. Organizer of the integration strategy of change management and facilitator of the supply chain savings committee • Delivered training for 15 new vehicle launches increasing in 24% the internal customer satisfaction index • Reached 1,5 USDMM savings through the use of LEAN methodology


Senior Marketing Analyst

General Motors

Jan 2009 - Feb 2012
  • Bogota, Colombia
  • Full Time
  • Developer of marketing strategies for the aftersales department, including product sales, competitive price positioning and CRM software key user. • Received High-performer award for implementing the 1st loyalty program for the Chevrolet brand. • Reached $4M USD increase in the average transaction spending per customer for the forecasted products.



MA Fashion Management and Marketing

University for the Creative Arts

Sep 2014 - Jun 2016
  • Epsom, United Kingdom


Governing Global Business

University of East London

Jul 2013 - Aug 2013
  • London, United Kingdom
  • Immersion into British and global business practices. Understanding of the economic performance of countries and the role that markets and society play.


Comprehensive Management Program

Edime University of La Sabana

May 2012 - Oct 2012
  • Bogota, Colombia
  • Click to edit education descriptionFocused on the development of managerial skills to assure the competitiveness of companies in the global economy. Through the simulation of a real business environment, it improves and speeds the efectiveness of the strategic thinking and directive abilities.


Strategic Management of Marketing and Sales

Los Andes University

Jun 2009 - Apr 2010
  • Bogotá, Colombia
  • Focused on the development of managerial skills to assure the competitiveness of companies in the global economy. Through the simulation of a real business environment, it improves and speeds the effectiveness of the strategic thinking and directive abilities.


Bachelor (b. in Business Administration

Javeriana University

Jan 2005 - Dec 2009
  • Bogota, Colombia
  • First. Concentration in Marketing.



Colfuturo Scholaship

Colfuturo Foundation

  • Won the academic scholarship to study my Masters in the UK