Linda Haden

Director

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  • LocationSaint Albans, St Albans, United Kingdom

Projects

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Skills

 

  • Editing
  • Journalism
  • Account Management
  • Market Research
  • Project Management
  • Features
  • Web Content
  • Consulting
  • Qualitative Research
  • Analysis Insight Generation
  • Tourism and Hospitality
  • Restauarants
  • Content Copywriting Digital Blogging Creative
  • Quantitative Methodology

Work history

Currently

Director

Haden Media

Jan 2013
  • Understanding our clients' aims, philosophy, brand ethos and needs is at the heart of everything we do. We work closely with our clients to devise crisp and compelling content and strategies that deliver optimal results and returns. But our work goes beyond storytelling and sharing. Haden Media carries out in-depth research and analysis of key issues and trends, deriving deep insights to engineer content that resonates with different target audiences and personalities, while ensuring that all our work is optimised for search engines. This helps our clients to stand out from an increasingly saturated content space. In all instances, we craft content based on our REAL philosophy: Relevant Engaging Authentic Lasting AREAS OF EXPERTISE: Tourism Hospitality Leisure Food CLIENTS: Mintel's Travel & Tourism Analyst Travel Retail Business UK Time Out Singapore LUXE City Guides (Little Luxe) Business Diligence Australia findawealthmanager.com The Singapore Tourism Board McDonald's Yahoo Singapore Expedia Singapore's Economic Development Board (EDB) Millennium Hotels & Resorts Little Steps Asia 6estates

2012

Senior Reporter

TTG Asia Media

May 2011 - Nov 2012
  • Reporting news and analysing trends as well as issues within the travel and tourism trade in the Asia-Pacific region. Deployed to cover technology, MICE, accommodation services and corporate travel.

2011

Market Research, Insights Manager and Consultant (tourism

Mintel International

Jun 2002 - Jun 2011
  • Multi-faceted role which encompassed managing a team of six to ten research analysts; utilising quantitative and qualitative tools to identify key market trends and opportunities; generating actionable insights directly to clients around key trends and product activity in-person, via phone and webinars; acting as a Mintel spokesperson for reports with media, trade and industry partners; and partnering with account managers to develop and enhance existing products and services.

Education

2002

Tourism Hospitality Management

Leeds Metropolitan University

Aug 2001 - Jun 2002
  • BA(HONS)