A creative, resourceful and driven business development and marketing professional with 6 years’ experience working in London’s creative agencies, possessing a sound understanding of the marketing & advertising industry, acquired both in integrated and specialist agencies. With extensive experience in managing new business projects and pitch processes, generating leads, writing and editing content for digital channels, organising events, and account management duties. Having a collaborative approach allowing to quickly form quality working relationships with prospects, clients and colleagues. Motivated by great creative work and solution oriented through innovative thinking, with an entrepreneurial mindset always looking for opportunities to acquire new clients and grow existing accounts, as well as boost the agency’s reputation.Locked Pro Plan feature
Freelance role selling agency/delegate passes to the Festival of Marketing, organised by Marketing Week and Econsultancy.
(previously known as Addison Group) Project management of incoming RFIs/RFPs and the agency’s preparation of proposal submissions and pitch presentations. Writing content for proposals, credentials documents and case studies. Maintaining a creative case study library for new business pitches. Researching and identifying new business opportunities; prospecting; lead generation; new business reporting. Assisting in managing the agency's marketing communications: organising external events and award submissions; writing and updating online content for the website, blog, and social media; liaising with trade press and conference organisers to identify opportunities for thought leadership articles, speaking slots and event partnerships; contributing insights and ideas to the marketing & PR strategy and the content calendar. Maintaining and developing the Salesforce CRM database with new business leads and relevant contacts. Account management: drafting and negotiating contracts & SLAs for new clients and projects; key point of contact for current and prospective clients during the pitching/re-pitching process; liaising with internal key agency stakeholders on behalf of clients to successfully complete all deliverables according to the required deadline; managing timings and logistics for meetings between clients and agency; dealing with the clients' procurement teams to ensure all due diligence requirements were addressed; identifying opportunities to grow accounts by cross-selling further services and solutions. Some of the new business pitches won included UNICEF, Richemont, AstraZeneca, Britvic, FIFA.
Reporting to the European Communications Director and working as part of the New Business team across 17 European key markets. Supporting the new business process from initial tender, to the submission of RFIs/RFPs and pitch presentations. Monitoring market developments and competitors’ activities to identify business development opportunities; auditing current client lists to identify openings for organic growth locally and internationally. Assisting in the submission of creative award entries, and other aspects of marketing and PR. Producing New Business Reports to include significant pitching activity in all European markets. Maintaining a creative case study library, preparing credentials and presentations. Facilitating the cooperation between DDB agencies in Europe and worldwide by connecting multi-disciplinary teams to work together on international projects. Co-managing the marketing budget for industry events, insight subscriptions and pitches. Market and consumer trends research. PA duties to the DDB Europe senior management team including the CFO for EMEA. Some of the new business pitches won included Pirelli, Jaeger-LeCoultre, Unibet, Aviva.