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OKIDO is a small, independent, arts and science periodical for children aged 3-8. I am responsible for everything that doesn't involve the making off the magazine. This - excitingly - includes: sales, marketing and digital marketing, PR, creative partnerships, live events and the development and implementation of all outreach work.
After working with Lomography as a client for many years, I was brought in-house to manage their launch on a retail level within the UK. Directly launched to the national, photography and style press: two London stores, one in Manchester and one development lab in London. Implementation of a focussed regional PR strategy for all retail sites. Implementation of a national PR strategy for all product launches and brand discussion. Facilitation of a year-long series of workshops at each site for the public, working with listings, regional and events publications and within the national style press. Collaboration with musicians, artists, bars, creative groups on cross-promotional events and stories. Collaboration with national creative schools and universities; implementing a travelling workshop programme – The ‘Lomo Roadshow’. Achieving support and funding from The Arts Council for LomoWall photography exhibitions. Management of these fully inclusive exhibitions by designing and facilitating nationwide workshops and events. Collaboration with national cultural institutions including: Tate, The London Design Festival, and The Museum of London. Highlights of these collaborations included: An exhibition of 100,000 photographs in Trafalgar Square to launch the 2007 London Design Festival. A six-month exhibition celebrating the London Paralympics achievements at the Museum of London in 2012. Participating in family day workshops at the Design Museum, Tate Britain and Tate Modern. Organisation of many launch events for the Lomography community and national press. Full control of the Lomography Basement Art Galleries; curation and management of both of these creative hub spaces. Development of fantastic contacts within the photography media.
After the - now much copied - concept of the Green Flash Reborn customised trainer exhibition was received to massive media success, my partner and myself founded Kurious PR. Renowned as a creative, independent, fashion PR company working with an eclectic stable of brands we directed and managed this company successfully for almost ten years. Client list: Lomography – Dunlop Greenflash – Bonds Australia – Mambo – Zakee Shariff / Maggie – Emily Strange – Gulham Sakina – William Sharp – Cash Ca – Opticals and sunglasses for: Hackett / Mambo / Ted baker / Lulu Guinness / Shanghai Tang – The Griffin pub. Creation of brand name, message, identity, logo and tone including direction of web site and company profile. Concept and management for all client-marketing opportunities including events, product development, launches and seasonal promotions. Management of team of six plus successful internship program of up to four. Interaction with senior clients including design and negotiation of fees. Skilled in winning new business. Proactive and creative approach to running campaigns. High-level media contacts. Launches into the UK involving story selling, media calls, one on one appointments with key journalists. Comprehensive organisation and production of fashion events and launch parties. Design and implementation of client financial-worth seasonal packages. Concept and production of seasonal press events constantly well attended within the busy press event schedule. Sourcing up and coming talent to work with from season to season to illustrate the Kurious tone in an ever modern and changing way. Developing every aspect of promotion in a bespoke manner for each client – from business to celebrity to fashion. Celebrity product placement conception and implementation. Canny seasonal product placement within music, TV, film and radio within the network of Kurious opinion formers.