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Creative and goal-driven, I have strong experience in managing digital projects in a publishing environment.Locked Pro Plan feature
I was invited back by Elsevier Health in May 2017 to be a marketing executive after gaining experience as an assistant at Springer Nature and Accenture. My responsibilities are: • Plan and develop successful campaigns to increase awareness of Elsevier as an information and analytics company. Build relationships with internal and external stakeholders. • Coordinate creative assets for global markets and develop campaign toolkit. • Curated and created compelling content, and managed digital projects such as a video shoot, building bespoke media and websites, and analysing the performance of social media. • Experience of the full marketing mix in digital, video, web, email, social media and events. • Managed two budgets and reported back on KPI’s of campaigns to senior management. Previously Marketing Assistant, July to November 2016: • Coordinated events at top medical schools in the UK, and managed press advertisements and sponsorship.
• Updated the WordPress website with engaging news and co-produced innovative newsletters.
• Wrote copy for the popular Palgrave Twitter accounts; edited the Palgrave Macmillan website.
• Completed tasks such as copy editing, fact-checking and compiling press clips in the editorial department at Tatler Magazine.
• Curated content for social media and the website, including internal newsletters and case studies for marketing purposes. • Created a communication strategy to increase staff engagement with charitable funds. • Assisted the community fundraising team as a representative on the London Original Print Fair charities evening. Key Achievements: Built excellent relationships with stakeholders; wrote informative reports; secured coverage in the Evening Standard newspaper.
Frank PR: Researched and wrote press releases for clients such as Miele and Ideal Home Show. John Lewis Partnership: As a seasonal customer service assistant, I worked in-store events and used my initiative to shadow the communications team in the head office. The National Trust: Completed an internship at the head-office of this prestigious organisation, and successfully managed a project about wealth and philanthropy across the UK.
UK Government Sponsored Programme Chinese Culture Intensive Mandarin Classes