Lindsay Keith Principal Consultant | The Dots

Lindsay Keith

Principal ConsultantWinchester, United Kingdom
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Lindsay Keith

Principal ConsultantWinchester, United Kingdom
Projects
  • SKYReported to C Level and Programme Director. Set up new project and recruited team to innovate new product. Employed UCD at heart of business transformation product. Managed the delivery of interface that delivered on KPIs and ROI on investment within 12 months. Internal product developed for use of selling BSKYB products and services across 2 out of 3 sales channels for customer interaction in Call Centre and Retail POS. Reduction in clicks and data entry steps to make sale by 65%, User satisfaction of 95%, business case realised over 100% in 6 months by increasing value of sales and reducing Average Handling Time by over 10%. Held workshops and liaised with key product owners in developing and maintaining User Experience Strategy for all aspects of product. Employed, managed and mentored UX department including User Experience Researchers and teams of IA’s, Interface designers, Graphic Designers, Copywriters ensuring product acceptance and quality for all user communities – managing P&L of >£2m pa.
Work history
    Service Designer & UX Strategy
    I am workshop facilitator and use Lego to obtain the best out of the workshop.
    Service Designer
     - 
    Principal Service Design Consultant - Freelance Using Service Design methodologies and Consultancy techniques to elicit scope and requirements for new Retail Bank in South Africa. Designed and conducted research activities: Diary Study, Online Survey, 1-1 interviews, stakeholder and co-creation workshops. Created Personas & defined overall Value Proposition for client to move into retail banking space with a digital first strategy. I was located in Johannesburg for 5 weeks leading a team of service designers.
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Skills
  • Digital Media
  • Branding
  • Art Direction
  • Mobile
  • Presenting
  • Design
  • Marketing
  • Marketing Strategy
  • Problem Solving
  • Project Management
  • Strategic Planning
  • Creative Direction
  • Communications
  • UX Design
  • Workshop Design Facilitation
Education
    LEGO Serious Play Certified Facilitator
     - 
    Lego Serious Play
    MBA
     - 
    Corporate Marketing Strategy
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Awards
    BAE Systems Chairman's Award for INNNOVATION
    Awarded for thinking, designing, creating, activating the first MOD/CESG secure internet link over the public WWW linking RAF Kinloss to BAE Rochester for the now retired NIMROD airplane Flight Controller project.