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Lindsey Praechter

Head of Marketing, Europe

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  • LevelSenior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsHead of Marketing - Brand Director - Product Marketing Director

About me

I am a London-based branding, marketing and advertising professional with more than 10 years of experience in business and consumer sectors. I have holistic, hands-on experience with strategic marketing, brand development, event coordination and advertising for global, European and U.S. audiences. My hybrid skill set encompasses both creative and analytical outlooks. I am an excellent communicator and forward-looking strategic thinker. I excel at driving projects from conception to completion. My passion for learning provides for quick development in new industries and adaptation to new marketing trends.

Skills

  • Budget Management
  • Advertising
  • Analytics
  • Abobe Creative Suite
  • Event Execution
  • Promotional Campaigns
  • Strategic Marketing
  • Communcation
  • Leadership
  • Global Experience

Work history

Currently

Head of Marketing, Europe

Bats, a CBOE Company

Jan 2008
  • London, United Kingdom
  • Full Time
  • Bats is a technology company, global operator of exchanges and provider of services for financial markets. Developed brand and marketing strategy as original marketing professional for one domestic market centre. Evolved and grew both the team and marketing efforts during rapid multi-national expansion from one to ten market centres. Supervised growing marketing department while based in company headquarters. Relocated to company's London office in 2013 to lead marketing for the most rapidly growing part of the global business. Responsible for strategic marketing including global and regional branding, integrated marketing and promotional plans for key products and new business lines, project and budget management along with hands-on development of collateral and advertising for UK and Continental Europe. Europe lead in company brand re-fresh in 2016. Following acquisition in early 2017, sole legacy brand core team member in strategic brand evaluation and positioning of new company direction. Creates multi-media marketing and advertising campaigns. Develops content for online initiatives including existing and new product websites. Co-ordinates and implements international conference sponsorships, exhibits, client parties and learning events. Manages local outside agency for advertising creative. Architect of company’s visitor centre in the headquarters including script writing for the educational video, design for a stock trading game and content for wall displays. Branding and creative representative for Major League Baseball stadium sponsorship.

2008

Marketing Manager

Sokkia Corporation

Jan 2006 - Jan 2008
  • Lenexa, KS, USA
  • Full Time
  • Sokkia is an international manufacturer of surveying equipment. Head of marketing department for United States and Canadian markets. Budgeted and planned for all media from web and print to internal communications. Created and implemented advertising campaigns and promotions for dealer network and end-users. Co-ordinated and marketed events including trade shows and dealer meetings. Wrote copy for print, web, direct mail and other mediums. Designed a variety of marketing collateral including brochures and direct mail. Worked with vendors to determine best methods and mediums to promote products.

2006

Marketing Project Lead

Beyond Marketing, LLC

Jun 2004 - Jan 2006
  • Lenexa, KS, USA
  • Full Time
  • Beyond Marketing, LLC is an advertising agency specialising in financial services. Worked on the marketing process from beginning to end through client relations, research, planning, co-ordination with designers, copy writing and proofing. Wrote and co-ordinated trade publication articles as CEO’s ghostwriter. Worked with a variety of vendors including printers and media outlets. Performed forecasting and return-on-investment analysis.

2003

Contributing Writer

Cabo Living Magazine

Jul 2003 - Dec 2003
  • Leawood, KS, USA
  • Freelance
  • Cabo Living is a bi-annual large format magazine about life in Los Cabos, Mexico. Stories are produced by freelance writers. Created, researched and prepared story ideas prior to arrival in Los Cabos, Mexico. Spent one week in Los Cabos, organising and interviewing for each story. Wrote all seven stories featured in the issue. Wrote all captions and decks. Copy edited final drafts.

Education

Currently

Journalism

Kansas State University

Aug 2001
  • Kansas, USA
  • Bachelor of Science degree in Print Journalism and a minor in English Literature