On the flow to find my enthusiasm.
As an E-commerce and Marketing Specialist, I have effectively increased our brand’s visibility and online sales through strategic digital marketing initiatives. My role includes managing product issues and liaising with the IT department to ensure operational efficiency. Highly skilled in navigating complex interpersonal dynamics with empathy and professionalism, I am committed to fostering a supportive work environment and providing exceptional customer service.
Projects
- Insular City ZineThe development of contemporary art in Southeast Asia has various new explosive forces, affecting society, thought, and the economy. Still, there is also a thin line hanging between the old social collective consciousness and memory. Contemporary artworks reflect Southeast Asia's unique social life and cultural characteristics and contain the possibility of liveliness and tranquillity. "70s New Wave", modern and contemporary art in the 1980s; facing the impact of the West, and reflecting on t
Work history
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Marketing and E-Commence SpecialistNational Palace Museum Taiwan
TaiwanFull Time
As a Marketing and E-Commerce Specialist with the National Palace Museum Shop team. My primary focus is on promoting products across social media platforms.
- In charge of social media platforms (Facebook, Instagram, X), creating both photographic and video content to engage followers and disseminate the visual brand identity.
- Edited images and short reels.
- Customer Engagement: resulted in increased follower interaction and brand loyalty.
- Promoted campaigns based on the calendar schedule.
But not limited to:
Digital Marketing Strategy
- Composed campaign proposals based on the calendar schedule.
- Developed and implemented comprehensive strategies to enhance brand visibility and increase online sales.
- Curated products to align with campaign themes.
- Communicated with external stakeholders, inviting them to participate in event promotions.
- Collaborated with designers to ensure campaigns maintain a consistent tone of voice and visual identity.
- Analysed product sales to develop and implement brand strategies for social media accounts and campaigns.
- Data Analysis: Conducted thorough market analysis and utilised data-driven insights to optimise marketing campaigns.
Product Management:
- Managed product issues, reported bugs, and coordinated with the IT department to ensure timely resolutions.
- Worked closely with cross-functional teams to support company objectives and drive project success.
-Managed product issues, reporting any bugs to the IT department, such as image display problems, incorrect sizes, or information errors.
- Oversaw and maintained activity on third-party platforms to attract a wider customer base and increase daily sales.
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Editorial Assistant/Interviewer (Remote)/PT Social Media AssistantSUAVEART
Reading, United KingdomPart Time
Undertaking the project Insular City Zine.
The duties include:
1. Artists research
2. Liaising with selected artists.
3. Supporting the Chief Editor.
4. Arranging schedule for artist's interview.
5. Editing interview questions and interview transcript.
6. Managing artist materials for the delivery of the project.
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Skills
- Art Book
- Artist Interviews
- Artist Research
- Book Art
- Book Design
- Ebook Design
- 35mm Photography
- Adobe Photoshop
- Adobe Indesign
- Layout Design
Education
Master of ArtsUniversity of Reading
- Reading, United Kingdom
Specialising in Book Design pathway.
Bachelor of Arts (BA) Bath Spa School of Art
- Bath, United Kingdom
Received BA (Hons) Photography in 2:1