Work history
Project Manager
- Malmö, SwedenFull Time
• Launched brand Instagram account, determining appropriate visual language and voice
• Produced content and wrote all copy for the brand on Instagram and Facebook
• Executed and managed all promotional campaigns for the brand on Instagram and Facebook
• Created and executed Facebook and Instagram advertising, allocating budget and setting target market
• Monitored, analyzed and reported response to the brand on social media
Marketing Coordinator
- Malmö, SwedenFull Time
• Handled strategy, production and analysis of all direct marketing and e-CRM, including e-mail, SMS, direct mail and response-generating magazine promotions
o Decreased average cost per acquisition through e-mail by 57% and increased average conversion rate by 43%.
o Introduced SMS strategy which dramatically increased conversions during campaigns
• Created effective social media strategy, produced social content, and managed paid social and influencer partnerships
o Doubled number of followers on Facebook and increased engagement rate by 4%
• Wrote branded copy for website, direct marketing material, and social media posts
• Coordinated with agencies and internal stakeholders to create successful direct marketing and social campaigns
• Worked to ensure all digital communication aligned with brand guidelines and created a seamless experience across all channels
• Developed and executed previously non-existent strategies for retention, such as loyalty programs
• Oversaw local teams (Weight Watchers “coaches”) and was responsible for ensuring all local marketing was on-brand. Set up and held training programs in social media marketing for new “coaches”
• Acted as project manager for different important marketing initiatives; notably the brand’s presence at a food trade fair, the creation of a podcast, and all marketing for the launch of a Weight Watchers grocery bag and a cooperation with a fitness partner
• Managed member database and surrounding processes for keeping information up to date
Skills
- Social Media Marketing
- Copywriting
- Project Management
- Campaign Coordination
- Brand Marketing
- E-mail Campaigns
Education
Master in Management
- Madrid, Spain
Master in Management with specialisation in Marketing and Sales. Program ranked 6th worldwide - Financial Times Master in Management ranking 2012 (year of graduation)
Bachelor
- Paris, France
Major in Global Communications with a minor in International Business Administration. Study abroad program at Emory University with focus on Marketing and Business. Graduated Magna Cum Laude.