• Launched brand Instagram account, determining appropriate visual language and voice • Produced content and wrote all copy for the brand on Instagram and Facebook • Executed and managed all promotional campaigns for the brand on Instagram and Facebook • Created and executed Facebook and Instagram advertising, allocating budget and setting target market • Monitored, analyzed and reported response to the brand on social media
• Handled strategy, production and analysis of all direct marketing and e-CRM, including e-mail, SMS, direct mail and response-generating magazine promotions o Decreased average cost per acquisition through e-mail by 57% and increased average conversion rate by 43%. o Introduced SMS strategy which dramatically increased conversions during campaigns • Created effective social media strategy, produced social content, and managed paid social and influencer partnerships o Doubled number of followers on Facebook and increased engagement rate by 4% • Wrote branded copy for website, direct marketing material, and social media posts • Coordinated with agencies and internal stakeholders to create successful direct marketing and social campaigns • Worked to ensure all digital communication aligned with brand guidelines and created a seamless experience across all channels • Developed and executed previously non-existent strategies for retention, such as loyalty programs • Oversaw local teams (Weight Watchers “coaches”) and was responsible for ensuring all local marketing was on-brand. Set up and held training programs in social media marketing for new “coaches” • Acted as project manager for different important marketing initiatives; notably the brand’s presence at a food trade fair, the creation of a podcast, and all marketing for the launch of a Weight Watchers grocery bag and a cooperation with a fitness partner • Managed member database and surrounding processes for keeping information up to date
Master in Management with specialisation in Marketing and Sales. Program ranked 6th worldwide - Financial Times Master in Management ranking 2012 (year of graduation)
Major in Global Communications with a minor in International Business Administration. Study abroad program at Emory University with focus on Marketing and Business. Graduated Magna Cum Laude.