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Linnea Jonsson

Marketing and Communications Coordinator

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  • LevelMid Level
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsMarketing Communications - Digital Marketer - Social Media Marketing Manager

Skills

  • Social Media Marketing
  • Copywriting
  • Project Management
  • Campaign Coordination
  • Brand Marketing
  • E-mail Campaigns

Work history

2016

Project Manager

Creative Peoples

Feb 2016 - May 2016
  • Malmö, Sweden
  • Full Time
  • • Launched brand Instagram account, determining appropriate visual language and voice • Produced content and wrote all copy for the brand on Instagram and Facebook • Executed and managed all promotional campaigns for the brand on Instagram and Facebook • Created and executed Facebook and Instagram advertising, allocating budget and setting target market • Monitored, analyzed and reported response to the brand on social media

2015

Marketing Coordinator

Weight Watchers

Sep 2013 - Sep 2015
  • Malmö, Sweden
  • Full Time
  • • Handled strategy, production and analysis of all direct marketing and e-CRM, including e-mail, SMS, direct mail and response-generating magazine promotions o Decreased average cost per acquisition through e-mail by 57% and increased average conversion rate by 43%. o Introduced SMS strategy which dramatically increased conversions during campaigns • Created effective social media strategy, produced social content, and managed paid social and influencer partnerships o Doubled number of followers on Facebook and increased engagement rate by 4% • Wrote branded copy for website, direct marketing material, and social media posts • Coordinated with agencies and internal stakeholders to create successful direct marketing and social campaigns • Worked to ensure all digital communication aligned with brand guidelines and created a seamless experience across all channels • Developed and executed previously non-existent strategies for retention, such as loyalty programs • Oversaw local teams (Weight Watchers “coaches”) and was responsible for ensuring all local marketing was on-brand. Set up and held training programs in social media marketing for new “coaches” • Acted as project manager for different important marketing initiatives; notably the brand’s presence at a food trade fair, the creation of a podcast, and all marketing for the launch of a Weight Watchers grocery bag and a cooperation with a fitness partner • Managed member database and surrounding processes for keeping information up to date

Education

2012

Master in Management

IE Business School

Sep 2011 - Jun 2012
  • Madrid, Spain
  • Master in Management with specialisation in Marketing and Sales. Program ranked 6th worldwide - Financial Times Master in Management ranking 2012 (year of graduation)

2011

Bachelor

American University of Paris

Sep 2008 - Jun 2011
  • Paris, France
  • Major in Global Communications with a minor in International Business Administration. Study abroad program at Emory University with focus on Marketing and Business. Graduated Magna Cum Laude.