Work history
F
F
Digital DesignerFreelancer
Selected Clients: c s’tudio (fashion company), XTRA-STAR (designer’s jewellery company), ZYY (online travelling platform). All the website have been launched.
1. UX/UI Design
• Uncovered user and client needs
through analysis, empathising users, initiating hypothesis and validating concept
• Iterative design based on user feedback and market reactions
• Focused on functionality and simplicity of lifestyle/fashion website
• Incorporated fashion brand's guidelines and strategies across digital platforms and communicating brand stories to key audiences
2. Visual Identity Design
• Created corporate branding
guidance, logo, iconography and colour palette
Digital Designer (UX & UI
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1. UX/UI Design
• Interpreted business requirements and
product objectives into working prototypes
• Developed wireframes to inspire design
ideas
• Worked independently as well as part of a
team to generate ideas, brainstorm and deliver final products
• Responsive design and visual design across both laptop and mobile
• Incorporated client's style guidelines with digital design to ensure a consistent brand image on all channels
Skills
- Interactive Design
Education
Communication Design
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• Unit1: Shared Language • Research Methodologies, Professionalisation, Contextualisation • Unit 2: Communication Question • Interrogation of research question, manifested through a variety of visual and text-based outcomes, develops a research-informed approach to problem solving
Design
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• Studio Practices • Live project (real brand, market, end user), Presentation skills • Contextual Studies (individual research reports) • Design History, Design & Meaning, Eco-design, Society & Culture, Ethics & Sustainability, Material Culture • Method and Process • Lectures about different research methods, and applying them in my own project • Technical Studies