linyi nie

digital designer

  • LocationUnited Kingdom



  • Interactive Design

Work history


Digital Designer


Mar 2012
  • Selected Clients: c s’tudio (fashion company), XTRA-STAR (designer’s jewellery company), ZYY (online travelling platform). All the website have been launched. 1. UX/UI Design • Uncovered user and client needs through analysis, empathising users, initiating hypothesis and validating concept • Iterative design based on user feedback and market reactions • Focused on functionality and simplicity of lifestyle/fashion website • Incorporated fashion brand's guidelines and strategies across digital platforms and communicating brand stories to key audiences 2. Visual Identity Design • Created corporate branding guidance, logo, iconography and colour palette


Digital Designer (UX & UI


Nov 2014 - Dec 2014
  • 1. UX/UI Design • Interpreted business requirements and product objectives into working prototypes • Developed wireframes to inspire design ideas • Worked independently as well as part of a team to generate ideas, brainstorm and deliver final products • Responsive design and visual design across both laptop and mobile • Incorporated client's style guidelines with digital design to ensure a consistent brand image on all channels



Communication Design

Central Saint Martins

Aug 2013 - May 2015
  • • Unit1: Shared Language • Research Methodologies, Professionalisation, Contextualisation • Unit 2: Communication Question • Interrogation of research question, manifested through a variety of visual and text-based outcomes, develops a research-informed approach to problem solving



Goldsmiths, University of London

Aug 2010 - May 2013
  • • Studio Practices • Live project (real brand, market, end user), Presentation skills • Contextual Studies (individual research reports) • Design History, Design & Meaning, Eco-design, Society & Culture, Ethics & Sustainability, Material Culture • Method and Process • Lectures about different research methods, and applying them in my own project • Technical Studies