Projects
Projects credited in
- GOOGLE | Go TimeNot a lot of Android users know that Google Assistant is built right into their phones and ready to respond anytime, even when they're on the move. Enter 'Go Time' — an awareness campaign, focused around playful product demos, that showcases the most useful ways Google Assistant can help out in those moments when you really can't stop to use your phone. Originally briefed in as a banner campaign, we pitched a new idea (with versatility and added urgency) back to the client, resulting in thi
- Oxford Mindfulness Centre - Do Nothing for your MindHow do you get young people to give mindfulness a go? By telling them it's the easiest thing they can possibly do: nothing. This YouTube pre roll campaign targeted young people by playing before videos on how to look better, become better at studying, or become more popular. It captured attention by telling people to 'do nothing for their education' and directed them to our information hub where they could find out about what mindfulness is and what it isn't: donothing.uk.
- NBC UNIVERSAL | It's Movie NightTo stimulate sales of NBCUniversal's titles on TVoD, we created a ridiculously fun remarketing campaign focused on reviving the movie watching rituals of the past. With a powerful combo of playful copy, iconic scenes and bold typography, we rolled the campaign out across features both new and old, from classics like Jaws, Jurassic Park and ET to blockbusters like Hobbs & Shaw, Downton Abbey and 1917. As a huge movie fan, I'm still pinching myself over this one.
- Vote or DieSkateboard themed sticker for Vote for Climate or Die to raise awareness between younger generation to vote in 2019 UK General Election. The stickers were distributed for free in skate shops and parks in the ten UK cities with the lowest voter registration, in the hope it would encourage skaters to vote. There’s no skateboarding on a dead planet. Find out more about the project: https://www.instagram.com/voteforclimateordie/ https://www.itsnicethat.com/articles/register-to-vote-misc-261119 htt
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Skills
- Copywriting
- Creative Direction
- Advertising
- Brand Tone
- Brand Storytelling
- Strategy
- Art Direction
- Branded Content
- Digital Storytelling
- Experiental