Lisa Berenson

Lisa Berenson

Creative Director, Copywriter & Content StrategistLondon, United Kingdom
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James Ruth
Francis Augusto
Lisa Berenson

Lisa Berenson

Creative Director, Copywriter & Content StrategistLondon, United Kingdom
Projects
  • Vote for Climate or Die
    Vote for Climate or DieThe creative collective sticking it to the climate crisis through skateboarding art.
  • I Love You Infinity Project
    I Love You Infinity ProjectAn infinite broadcast of 'I love yous’ on the web, and through the post, to challenge harmful myths around autism and emotion for Autism Awareness Week 2020.
  • 'Go Time' for Google Assistant
    'Go Time' for Google AssistantGoogle Assistant is there for those tricky moments when you need a little help on the go, in our fun ‘Go Time’ campaign for Google.
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Projects credited in
  • GOOGLE | Go Time
    GOOGLE | Go TimeNot a lot of Android users know that Google Assistant is built right into their phones and ready to respond anytime, even when they're on the move. Enter 'Go Time' — an awareness campaign, focused around playful product demos, that showcases the most useful ways Google Assistant can help out in those moments when you really can't stop to use your phone. Originally briefed in as a banner campaign, we pitched a new idea (with versatility and added urgency) back to the client, resulting in thi
  • SONY | Tune in 2019
    SONY | Tune in 2019The ultimate NYE party playlist generator, perfectly timed to let people drop their favourite lyric from their favourite track right on the stroke of midnight.
  • Oxford Mindfulness Centre - Do Nothing for your Mind
    Oxford Mindfulness Centre - Do Nothing for your MindHow do you get young people to give mindfulness a go? By telling them it's the easiest thing they can possibly do: nothing. This YouTube pre roll campaign targeted young people by playing before videos on how to look better, become better at studying, or become more popular. It captured attention by telling people to 'do nothing for their education' and directed them to our information hub where they could find out about what mindfulness is and what it isn't: donothing.uk.
  • Google Ads - Advertise Smarter
    Google Ads - Advertise SmarterDid you know that most small business owners didn't know Google Ads is the best way to get their business to show up on Google? Well they do now with this targeted YouTube campaign!
  • NBC UNIVERSAL | It's Movie Night
    NBC UNIVERSAL | It's Movie NightTo stimulate sales of NBCUniversal's titles on TVoD, we created a ridiculously fun remarketing campaign focused on reviving the movie watching rituals of the past. With a powerful combo of playful copy, iconic scenes and bold typography, we rolled the campaign out across features both new and old, from classics like Jaws, Jurassic Park and ET to blockbusters like Hobbs & Shaw, Downton Abbey and 1917.   As a huge movie fan, I'm still pinching myself over this one.
  • Vote or Die
    Vote or DieSkateboard themed sticker for Vote for Climate or Die to raise awareness between younger generation to vote in 2019 UK General Election. The stickers were distributed for free in skate shops and parks in the ten UK cities with the lowest voter registration, in the hope it would encourage skaters to vote. There’s no skateboarding on a dead planet. Find out more about the project: https://www.instagram.com/voteforclimateordie/ https://www.itsnicethat.com/articles/register-to-vote-misc-261119 htt
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Skills
  • Copywriting
  • Creative Direction
  • Advertising
  • Brand Tone
  • Brand Storytelling
  • Strategy
  • Art Direction
  • Branded Content
  • Digital Storytelling
  • Experiental