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I am a London-based creative leader with a broad range of experience across print, digital, mobile, video, brand development and advertising. I love what I do and believe that constructive and positive creative leadership can be transformative to a team. I have a proven track-record of creating teams that are empowered, passionate, dedicated, high-performing and award-winning. I was reported as one of the top managers at MOO (a company of 500+), selected by Creative Equals for their Future Leaders programme and regularly speak and judge within the industry.Locked Pro Plan feature
• Responsible for the quality of output for all creative work across print, events, product launches, advertising campaigns, digital banners, video, social and CRM emails at MOO. Mentoring and developing a internationally based in-house team of 15 designers, photographers, artworkers, animators and freelancers. Establishing strategic, campaign-based thinking across our product launches. Jumping into projects to be hands-on wherever needed. Being the MOO brand guardian. Connecting the team to customers at events and through UX research & feedback. Creating an inspiring and positive internal team culture. Establishing a paid internship programme and mentorship partnerships to support diversity in the industry.
Leading an in-house team of designers and UX specialists across Marketing, Product and Mobile (iOS & Android) for both Music and Books teams.
Working to push the boundaries of online and develop distinctly on-brand creative solutions across Channel 4, E4 and Film Four
Helped to build and run a creative team of 12 within an entertainment focused media agency with clients such as Channel 4, e4 and Hat Trick Productions. Launched e4.com in 2001, which received much media attention.
Design for a portfolio of clients in the entertainment, travel, media, fashion and consumer goods industries. Design of bluefly.com, one of the first online e-commerce fashion retailers as well as beauty.com, in conjunction with Kevyn Aucoin.
Print, packaging and brand development for clients such as Coca-Cola, Marvel Comics, Bacardi and Disney