About me

I’m an experienced, committed writer with a love of words and an MA in Creative Writing. Wherever possible, I aim for concise, bright and super fresh copy. For the past 2.5 years, I’ve been a copywriter for OLIVER Agency, fulfilling briefs in a creative studio on the Legal & General account. Before this role, I was freelance for 5 years, writing for a diverse range of clients from charities to breweries. I also have 8 years of experience in coordination, copywriting and development for European funded projects at University of South Wales. When not fulfilling copywriting briefs, I paint, illustrate and make laser-cut jewellery at my art studio space in Cardiff, Wales. I'm neurodivergent which helps inform my attention to detail, creative thinking and perspective in both life and work.

QuestionsProjectsExperienceTeam

• Hi, Is anyone here affected by endometriosis? I've made a zine & Wordpress site about mine - here are the details if you're interested...

Projects

• Be fearless. You look fabulous.I wrote packaging copy for the exciting new unisex cosmetics brand, JECCA Blac.
• Love and the workplace: a call for kindnessAntique authoritarian management styles should be sent to the shredder, along with the matching shoulder pads. It's time for care being central to all our interactions in the workplace. I wrote a piece about love and the workplace for Valentine's Day.
• Co-working in sustainable styleI wrote copy for beautiful new Cardiff based, co-working space Desg.

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Projects credited in

• 2

  Brain Fog: I Don't Give a Spoon newsletterThe I Don't Give a Spoon newsletter this month is about brain fog in art, history and culture. Collecting testimonies from other writers and artists, illustrations, and through examples in literature and art, I discuss brain fog and how it makes us feel. I also made this visual soundscape about it. I think there needs to be a wider understanding and exploration of a symptom that affects so many disabled and chronically ill people, yet is so intangible and difficult to define. The link is in t

Work history

CopywriterOLIVER Agency
Sep 2019Cardiff, United KingdomFull Time
I’m part of a creative studio working in-house for Legal & General, via OLIVER Agency. My work is mainly B2B, creating website content, campaign concepts, social media posts, emails, animation scripts and newsletters. I occasionally write B2C content, such as social ads, social posts, letters and emails. I regularly meet face to face with clients to discuss briefs and feedback. I feed into processes and discussions to build upon our studio systems, work and client relationships
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Freelance CopywriterMountain Top Copy
Aug 2015Cardiff, United KingdomFreelance
As a freelance copywriter, I've created: email campaigns / brochures / websites / press releases / beer bottle label copy / make up packaging / blog posts / product descriptions / articles / presentation decks My clients include: - Golley Slater, and Flourish World creative agencies, where I wrote copy for Samsung, PDSA, Tool Station, Welsh beef and Welsh Government among others - Visit Wales - Platfform (Previously Gofal) a mental health charity - JECCA, a unisex cosmetics company - Brew Monster brewery - HonestBrew - The Institute of Contemporary Music Performance, London - Middleport Pottery - Hub Cymru Africa - Neil Rayment Jewellery - Jeffrey Ross Estate Agents

Skills

• Writing
• Copywriting
• Project Co-ordination
• Idea Generation
• Ideas Development
• Editing Copy
• Community Engagement
• Teaching
• Adobe
• CMS Management

Education

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Foundation Diploma in Art and Designcoleg y cymoedd
Aug 2018 - Jun 2019Pontypridd, United Kingdom
The best education of my life, no question.
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MA English and Creative WritingCardiff Metropolitan University
Aug 2010 - May 2013Cardiff, United Kingdom

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