About me

I’m an experienced, committed writer with a love of words and an MA in Creative Writing. Wherever possible, I aim for concise, bright and super fresh copy. For the past 3.5 years, I’ve been a copywriter for OLIVER Agency. Currently I’m a senior copywriter on the ADP account, previously I fulfilled briefs in a creative studio for Legal & General. I’ve also spent time as a freelancer, for 5 years I wrote for a diverse range of clients from charities to breweries. Earlier, I was a project coordinator for 8 years, developing European funded projects from University of South Wales. When not fulfilling copywriting briefs, I paint, illustrate and make laser-cut jewellery at my art studio space in Cardiff, Wales. I'm neurodivergent which helps inform my attention to detail, creative thinking and open minded perspective in both life and work.

QuestionsProjectsExperienceTeam

• Hi, Is anyone here affected by endometriosis? I've made a zine & Wordpress site about mine - here are the details if you're interested...

Projects

• 1

  Be fearless. You look fabulous.I wrote packaging copy for the exciting new unisex cosmetics brand, JECCA Blac.
• 1

  Love and the workplace: a call for kindnessAntique authoritarian management styles should be sent to the shredder, along with the matching shoulder pads. It's time for care being central to all our interactions in the workplace. I wrote a piece about love and the workplace for Valentine's Day.
• Co-working in sustainable styleI wrote copy for beautiful new Cardiff based, co-working space Desg.

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Projects credited in

• 2

  Brain Fog: I Don't Give a Spoon newsletterThe I Don't Give a Spoon newsletter this month is about brain fog in art, history and culture. Collecting testimonies from other writers and artists, illustrations, and through examples in literature and art, I discuss brain fog and how it makes us feel. I also made this visual soundscape about it. I think there needs to be a wider understanding and exploration of a symptom that affects so many disabled and chronically ill people, yet is so intangible and difficult to define. The link is in t

Work history

Senior Digital CopywriterOLIVER Agency
Mar 2023London, United KingdomFull Time
My current role is Senior Digital Copywriter on the ADP account.
CopywriterOLIVER Agency
Sep 2019Cardiff, United KingdomFull Time
I’m part of a creative studio working in-house for Legal & General, via OLIVER Agency. My work is mainly B2B, creating website content, campaign concepts, social media posts, emails, animation scripts and newsletters. I occasionally write B2C content, such as social ads, social posts, letters and emails. I regularly meet face to face with clients to discuss briefs and feedback. I feed into processes and discussions to build upon our studio systems, work and client relationships

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Skills

• Writing
• Copywriting
• Project Co-ordination
• Idea Generation
• Ideas Development
• Editing Copy
• Community Engagement
• Teaching
• Adobe
• CMS Management

Education

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Foundation Diploma in Art and Designcoleg y cymoedd
Aug 2018 - Jun 2019Pontypridd, United Kingdom
The best education of my life, no question.
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MA English and Creative WritingCardiff Metropolitan University
Aug 2010 - May 2013Cardiff, United Kingdom

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