I’m an experienced, committed writer with a love of words and an MA in Creative Writing. Wherever possible, I aim for concise, bright and super fresh copy.
For the past 2.5 years, I’ve been a copywriter for OLIVER Agency, fulfilling briefs in a creative studio on the Legal & General account. Before this role, I was freelance for 5 years, writing for a diverse range of clients from charities to breweries.
I also have 8 years of experience in coordination, copywriting and development for European funded projects at University of South Wales.
When not fulfilling copywriting briefs, I paint, illustrate and make laser-cut jewellery at my art studio space in Cardiff, Wales. I'm neurodivergent which helps inform my attention to detail, creative thinking and perspective in both life and work.
Projects
Projects credited in
- Brain Fog: I Don't Give a Spoon newsletterThe I Don't Give a Spoon newsletter this month is about brain fog in art, history and culture. Collecting testimonies from other writers and artists, illustrations, and through examples in literature and art, I discuss brain fog and how it makes us feel. I also made this visual soundscape about it. I think there needs to be a wider understanding and exploration of a symptom that affects so many disabled and chronically ill people, yet is so intangible and difficult to define. The link is in t
Work history
CopywriterOLIVER Agency
Cardiff, United KingdomFull Time
I’m part of a creative studio working in-house for Legal & General, via OLIVER Agency.
My work is mainly B2B, creating website content, campaign concepts, social media posts, emails, animation scripts and newsletters. I occasionally write B2C content, such as social ads, social posts, letters and emails.
I regularly meet face to face with clients to discuss briefs and feedback.
I feed into processes and discussions to build upon our studio systems, work and client relationships
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Freelance CopywriterMountain Top Copy
Cardiff, United KingdomFreelance
As a freelance copywriter, I've created:
email campaigns / brochures / websites / press releases / beer bottle label copy / make up packaging / blog posts / product descriptions / articles / presentation decks
My clients include:
- Golley Slater, and Flourish World creative agencies, where I wrote copy for Samsung, PDSA, Tool Station, Welsh beef and Welsh Government among others
- Visit Wales
- Platfform (Previously Gofal) a mental health charity
- JECCA, a unisex cosmetics company
- Brew Monster brewery
- HonestBrew
- The Institute of Contemporary Music Performance, London
- Middleport Pottery
- Hub Cymru Africa
- Neil Rayment Jewellery
- Jeffrey Ross Estate Agents
Skills
- Writing
- Copywriting
- Project Co-ordination
- Idea Generation
- Ideas Development
- Editing Copy
- Community Engagement
- Teaching
- Adobe
- CMS Management
Education
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Foundation Diploma in Art and Designcoleg y cymoedd
- Pontypridd, United Kingdom
The best education of my life, no question.
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MA English and Creative WritingCardiff Metropolitan University
- Cardiff, United Kingdom
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