Lisa Finch

Digital Ad Operations Exec

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  • LocationUnited Kingdom

About me

 

I have over 15 years experience in Digital Ad Operations, working for The Guardian Newspaper. I have worked on projects and campaigns for major clients in both the UK and the US. As well as being involved in the site developments that theguardian.com has gone through since it's inception. I have substantial knowledge of trafficking, reporting, campaign management, adserving technologies technical troubleshooting and testing and I have specialised in working with agencies representing Arts & Culture clients as well as large tech brands. Working closely with editorial, digital development, programatic, marketing and commercial sales teams, has given me a broad spectrum of experience and the ability to communicate effectively across a business. I fully understand the publisher/agency relationship and the importance of taking a holistic approach to campaigns and all of the parties involved.

Skills

 

  • Advertising
  • Multi-platform
  • Google Analytics
  • Html
  • Troubleshooting
  • Salesforce
  • Online Advertising
  • Celtra
  • Ad Serving Technologies
  • DFP
  • Flashtalking
  • Advertising Analysis
  • Sizmek
  • Online Advertising

Work history

Currently

Digital Ad Operations Exec

The Guardian

May 2000
  • Digital Ad Operations Exec