About me

Hello, I’m Lisa "van" Goff. I am a Senior Art Director and Designer based in London. I'm a strong all-rounder with over 10 years experience, an ambitious, energetic and hard-working Aussie. I believe in creating work that people actually want to interact with. Something that moves you. Compels you. Excites you. I work in whatever way achieves the best result: film, social, event, installation, print... No boundaries. Connected. I am an innately curious person, full of ideas and a can-do attitude. I understand the commercial world and can produce and direct beautiful, crafted work. I understand the techie and print production bits. I do the whole lot – idea through to amazing end results.

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Projects

• 3

  Organiser & MentorI am an organiser and mentor for Ladies, Wine & Design creating and leading monthly events from small salons to big meet-ups.
• 1

  Adidas Art Direction
• 1

  Art Direction for Elle DecorationThis is a self-initiated project for one of my favourite magazines: Elle Decoration. I art directed, styled, photographed and designed the advertorial. Elle Decoration magazine appears in both print and digital formats.
• Creative LeadI was lead creative on the design guidelines for Cubanisto. It involved creative direction and design of over 20 different touchpoints across On and Off-trade. Cubanisto is a rum flavoured beer from ABInBev, very popular in European markets.
• The Body Shop – Art Direction & Design
• Greasepaint Brochure – Art Direction

+ View all

Work history

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Freelance CreativeVan Goff Design Limited
Sep 2010London, United KingdomFreelance
Self-employed Designer working on magazines, brochures, online campaigns, retail, point of sale, experiential, artworking, identity and branding. Clients: Oliver, Grey Shopper, BD Network, Saatchi X, Iris, Proximity, Noah, Barrows Global and Chapman Taylor Architects. I am confident working with art directors and copywriters, with different design teams or independently. As a designer I am driven, organised and experienced at taking projects from concept stage through to finished artwork.
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Senior CreativeBarrows Global
Feb 2016 - Dec 2017London, United KingdomFull Time
Senior Creative all-rounder supporting the Creative Director (UK & Europe), undertaking Creative Lead on projects. My role included art direction, strategic thinking, pitch work, concept design through to final artwork and production.

Skills

• Creative Typography
• Graphic Design
• Art Direction
• Creative Leadership
• Organised
• Print Design
• Concepts
• Design
• Mentoring
• Brand Development

Education

Post-graduate Diploma in Graphic DesignRMIT University
Feb 2007Melbourne, Australia
Graduated with Distinction (First)
Bachelor of Design Industrial DesignRMIT University
Feb 1999 - Nov 2002Melbourne, Australia
Completed Honours project entitled, "Space Bubbles: Personal Space Designs for the Future" in both Italian and English; Completed specialisations in Furniture/Lighting Design, Exhibition Design, Sports Equipment Design.

Awards

Badass GalYoung Creative Council
Feature on Badass Gal website – #271