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Lisa Gray is an award-winning Executive Producer and content creator with extensive experience across both television and multiplatform technologies. Her diverse background has fostered her distinct focus on dynamic and resonant content for today’s hungry audience, and as one the country’s leading multiplatform producers, she is committed to engaging and empowering that audience through the exciting opportunities created by our shifting new media landscape. A passionate advocate for social media and interactive storytelling, she is highly regarded for her ability to facilitate cross-industry collaborations and driving property diversification across new medias. Lisa’s expertise and unique international perspective has been sought for numerous industry panels, presentations, and correspondent and mentoring roles both locally and internationally for the likes of MIPTV, MIPCom, SPAA, Mumbrella 360, X Media Lab and the Australian Film Television and Radio School. She has also judged for both the International Emmys and the International Digital Emmys. As Head of Content for The Feds since 2007, she has spearheaded the development of a number of television projects and interactive initiatives for the Australian, UK and US markets encompassing everything from branded content to factual to entertainment to online experiences. She executive produced the award-winning interactive music format Stay Tuned (now sold into 20 countries) and The Feds’ first international commission, piloting The New Crowd for MTV US. In 2014, Lisa secured the MIPFormats International Pitch Prize with the hybrid format Zombie Bootcamp, currently in development with Warner Brothers International. Prior to this role, Lisa worked as a Senior Video Producer for 3 Mobile and was responsible for their first in-house daily news and entertainment show, Now on Planet 3, streamed directly to mobile devices. Having worked across a diverse range of genres in television broadcast over the years including drama, documentary, branded entertainment, light entertainment, reality, music and live studio television, Lisa has a deep appreciation for the power of good, old-fashioned storytelling whatever the form. She is well versed with Australia’s state and federal government funding initiatives and is a regular attendee of major industry conferences and events both locally and overseas. Off the clock, she loves her fishing, footy, red wine and as a die-hard romantic, won’t ever say no to a good rom-com.
Clients include: Rocket Entertainment UK, Grumpy Sailor, Red Bull TV, Screen Australia, Screen West, The projects*, RG/A, Nickelodeon US and CBBC
Lisa has been responsible for leading the development and production on all television and interactive initiatives for a range of clients, as well as developing and producing original IP in-house, a number of which have garnered both industry recognition and commercial popularity for their innovation. She has expanded her role to include an international focus and as such has established and maintained ongoing relationships with numerous international broadcasters including Channel 4 and MTV International in the UK, and Nickelodeon, A&E, Travel Channel, Esquire, MTV and Red Bull in the US, regularly receiving commissioning briefs and pitch invitations. In the branded entertainment space, she has been both brand liaison and concept creator/director on numerous projects for high profile clients such as Woolworths, Optus, Universal Music, AMP and Mastercard. She has been invited to participate in numerous industry engagements in various roles including speaker and mentor. She has championed a number of cross-media collaborations, and has extensive experience developing online and interactive projects in collaboration with broadcasters such as Australia’s ABC. She has developed an extensive knowledge of Australia’s government funding programs and regulations, having helped to secure numerous grants for the company, including the prestigious Screen Australia Enterprise Program in 2013. Highlights have included: Executive Producer Soundtrack Of The World Interactive Data/Music Installation and Online Experience Executive Producer Stay Tuned Interactive Music Format, S1 (2011) & S2 (2012) for ABC – includes 15-part online extension InTune through Screen Australia Winner MIPFormats International Pitch Prize for Zombie Bootcamp Executive Producer The New Crowd Factual Pilot for MTV Network USA Executive Producer The Other Stage documentary (Nine 2013) and online series for Red Bull TV Format Creator Hardware Challenge Factual Entertainment Format sold to Electus International Development Producer & Director Yes Coach Interactive Online Series, M&C Saatchi for Optus Producer Wildspace Interactive Online Mash-Up & Game for ABC Producer Empire of the Sun iPhone Game for EMI Group Producer The Gruen Video Mash-Up Tool Interactive Experience for ABC’s The Gruen Transfer
In this role, Lisa oversaw all internal video production and development of in-house mobile television shows for 3 Mobile. She produced, directed and interviewed major music acts for mobile TV programming, and established an internal green screen studio to expand the production of in-house content. As well as Director and Producer of Now On Planet 3, 3 Mobile’s first internal daily news magazine program, she also produced numerous consumer promotions for both in-store and handset distribution.
American Chopper U.S. Reality Series
20-1 Series 3 Factual Entertainment Series for the Nine Network Australia
Branded Entertainment Interstitials for the How To Channel – the first ever branded content initiative for Foxtel
Australian Princess Reality Competition Series for the Ten Network
Chasing Nature Factual Entertainment Series for Discovery Networks International
McLeod’s Daughters Drama Series for the Nine Network
Wedding Switch Reality Competition Series; The Mole Reality Competition Series; The Chat Room Late Night Talk Show (Internet Coordinator)
Bachelor of Media
Winner for Zombie Bootcamp Hybrid Format
For Soundtrack of The World
for Stay Tuned Interactive Music Format
for Yes Coach Interactive Online Series, M&C Saatchi for Optus Telecommunications