Lisa Gray

Head of Content

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  • LocationLondon, United Kingdom

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About me

 

Lisa Gray is an award-winning Executive Producer and content creator with extensive experience across both television and multiplatform technologies. Her diverse background has fostered her distinct focus on dynamic and resonant content for today’s hungry audience, and as one the country’s leading multiplatform producers, she is committed to engaging and empowering that audience through the exciting opportunities created by our shifting new media landscape. A passionate advocate for social media and interactive storytelling, she is highly regarded for her ability to facilitate cross-industry collaborations and driving property diversification across new medias. Lisa’s expertise and unique international perspective has been sought for numerous industry panels, presentations, and correspondent and mentoring roles both locally and internationally for the likes of MIPTV, MIPCom, SPAA, Mumbrella 360, X Media Lab and the Australian Film Television and Radio School. She has also judged for both the International Emmys and the International Digital Emmys. As Head of Content for The Feds since 2007, she has spearheaded the development of a number of television projects and interactive initiatives for the Australian, UK and US markets encompassing everything from branded content to factual to entertainment to online experiences. She executive produced the award-winning interactive music format Stay Tuned (now sold into 20 countries) and The Feds’ first international commission, piloting The New Crowd for MTV US. In 2014, Lisa secured the MIPFormats International Pitch Prize with the hybrid format Zombie Bootcamp, currently in development with Warner Brothers International. Prior to this role, Lisa worked as a Senior Video Producer for 3 Mobile and was responsible for their first in-house daily news and entertainment show, Now on Planet 3, streamed directly to mobile devices. Having worked across a diverse range of genres in television broadcast over the years including drama, documentary, branded entertainment, light entertainment, reality, music and live studio television, Lisa has a deep appreciation for the power of good, old-fashioned storytelling whatever the form. She is well versed with Australia’s state and federal government funding initiatives and is a regular attendee of major industry conferences and events both locally and overseas. Off the clock, she loves her fishing, footy, red wine and as a die-hard romantic, won’t ever say no to a good rom-com.

Skills

 

  • Development
  • Executive Producer
  • Producing Digital Content

Work history

2016

Executive Producer & Content Consultant

Self Employed

May 2015 - Jun 2016
  • Clients include: Rocket Entertainment UK, Grumpy Sailor, Red Bull TV, Screen Australia, Screen West, The projects*, RG/A, Nickelodeon US and CBBC

2015

Head of Content & Executive Producer

The Feds

Sep 2007 - May 2015
  • Lisa has been responsible for leading the development and production on all television and interactive initiatives for a range of clients, as well as developing and producing original IP in-house, a number of which have garnered both industry recognition and commercial popularity for their innovation. She has expanded her role to include an international focus and as such has established and maintained ongoing relationships with numerous international broadcasters including Channel 4 and MTV International in the UK, and Nickelodeon, A&E, Travel Channel, Esquire, MTV and Red Bull in the US, regularly receiving commissioning briefs and pitch invitations. In the branded entertainment space, she has been both brand liaison and concept creator/director on numerous projects for high profile clients such as Woolworths, Optus, Universal Music, AMP and Mastercard. She has been invited to participate in numerous industry engagements in various roles including speaker and mentor. She has championed a number of cross-media collaborations, and has extensive experience developing online and interactive projects in collaboration with broadcasters such as Australia’s ABC. She has developed an extensive knowledge of Australia’s government funding programs and regulations, having helped to secure numerous grants for the company, including the prestigious Screen Australia Enterprise Program in 2013. Highlights have included: Executive Producer Soundtrack Of The World Interactive Data/Music Installation and Online Experience Executive Producer Stay Tuned Interactive Music Format, S1 (2011) & S2 (2012) for ABC – includes 15-part online extension InTune through Screen Australia Winner MIPFormats International Pitch Prize for Zombie Bootcamp Executive Producer The New Crowd Factual Pilot for MTV Network USA Executive Producer The Other Stage documentary (Nine 2013) and online series for Red Bull TV Format Creator Hardware Challenge Factual Entertainment Format sold to Electus International Development Producer & Director Yes Coach Interactive Online Series, M&C Saatchi for Optus Producer Wildspace Interactive Online Mash-Up & Game for ABC Producer Empire of the Sun iPhone Game for EMI Group Producer The Gruen Video Mash-Up Tool Interactive Experience for ABC’s The Gruen Transfer

2007

Senior Video Producer

3 Mobile

Jan 2007 - Sep 2007
  • In this role, Lisa oversaw all internal video production and development of in-house mobile television shows for 3 Mobile. She produced, directed and interviewed major music acts for mobile TV programming, and established an internal green screen studio to expand the production of in-house content. As well as Director and Producer of Now On Planet 3, 3 Mobile’s first internal daily news magazine program, she also produced numerous consumer promotions for both in-store and handset distribution.

2007

Locations Manager & Development Producer

Pilgrim Films (US

Sep 2006 - Jan 2007
  • American Chopper U.S. Reality Series

2006

Development Producer

Nine Network Australia

Jun 2006 - Sep 2006
  • 20-1 Series 3 Factual Entertainment Series for the Nine Network Australia

2006

Producer & Director

Landmark TV

Apr 2006 - Jun 2006
  • Branded Entertainment Interstitials for the How To Channel – the first ever branded content initiative for Foxtel

2006

Field Producer

Granda International

Mar 2006 - Apr 2006
  • Australian Princess Reality Competition Series for the Ten Network

2006

Associate Producer

Beyond Productions

Jun 2005 - Jan 2006
  • Chasing Nature Factual Entertainment Series for Discovery Networks International

2005

Script Department Manager

Millenium Television

Nov 2003 - Apr 2005
  • McLeod’s Daughters Drama Series for the Nine Network

2003

Assistant Producer

Seven Network Australia

Nov 2002 - Nov 2003
  • Wedding Switch Reality Competition Series; The Mole Reality Competition Series; The Chat Room Late Night Talk Show (Internet Coordinator)

Education

2001

Media and Communications

Macquarie University

Feb 1998 - Mar 2001
  • Bachelor of Media

Awards

2014

2014 MIPFormats International Pitch Prize

MIPFormats

  • Winner for Zombie Bootcamp Hybrid Format

2014

Finalist 2013 ARTE International Prize for The Pixel Pitch, Power To The Pixel

  • For Soundtrack of The World

2011

Best Kids Factual Entertainment, ATOM Awards

  • for Stay Tuned Interactive Music Format

2010

Winner 2010 Bronze, ADMA Awards

  • for Yes Coach Interactive Online Series, M&C Saatchi for Optus Telecommunications

2010

Finalist- MIP360 Pitch Competition

  • Habitat