Projects
- UncivilisedThe ultimate range of classic denim and jersey for the Uncivilised girl. Contemporary styling and a clean minimal aesthetic creates a laid back, effortless off-duty look to fit her wonderfully chaotic lifestyle. We have a strong focus on luxe fabrications with super-soft jerseys, tactile textures and layering pieces to create the ultimate timeless wardrobe weareuncivilised.com
Work history
Brand Manager
Brand Manager
Contemporary womens denim & jersey brand with a strong focus on luxe fabrications and classic silhouettes to create an effortless off-duty wardrobe.
Main responsibilities and achievements:
• Brand Direction – Creating strong brand aesthetic through product design, logo and website design, photo-shoots, print materials and social media content.
• Range Building – developing a customer focused range that communicates the strong brand identity
• Product Development – working closely with Turkish suppliers to source innovative fabrications, providing technical design sheets with CAD drawings & measurements to perfect fits resulting in a high quality premium product.
• Sales – Selling the range to target retailers and managing international sales agents.
Designer
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Fashion design and production agency specialising in trend-led jersey product
Designer for music inspired t-shirt brand, www.wornby.co.uk ; youth-led multi-product jersey and denim streetwear brand, www.antiochclothing.co.uk and private label for high street retailers. Main responsibilities and achievements:
• Trend Research – gathering and interpreting trends into strong, commercially focused product.
• Range Building – driving the range direction for the target market & handwriting of each brand and client.
• Technical Development – designing CADs, providing technical design sheets, print-ready artworks and leading fit sessions following the CP to approved sample stage.
• Product Development – working closely with Turkish suppliers to source new fabrications, develop fits and wash and print techniques to ensure fresh and exciting product.
• Management – managing assistant designer to tight deadlines ensuring productivity and motivation is high.
• Sales Data Analysis – analysing sales figures to ensure a commercially successful response in future ranges.
• Brand Development – developed Antioch from concept, a new fast-fashion jersey and denim brand for the youth market, rolled out into 20 Topman stores in its first year.
• Private Label – designing successful product from brief and presenting to buyers for a number of high-street retailers including Selfridges, Topman, House Of Fraser, Urban Outfitters, and ASOS.
Skills
- Fashion
- Marketing PR
- Apparel
- Print Design
- Art Direction
- Design
- Fabric
- Product Development
- Technical Design
- Illustrator
- Indesign
- Photoshop
- Word
Education
Fine Art
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Fine Art - Painting