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Brand Manager Contemporary womens denim & jersey brand with a strong focus on luxe fabrications and classic silhouettes to create an effortless off-duty wardrobe. Main responsibilities and achievements: • Brand Direction – Creating strong brand aesthetic through product design, logo and website design, photo-shoots, print materials and social media content. • Range Building – developing a customer focused range that communicates the strong brand identity • Product Development – working closely with Turkish suppliers to source innovative fabrications, providing technical design sheets with CAD drawings & measurements to perfect fits resulting in a high quality premium product. • Sales – Selling the range to target retailers and managing international sales agents.
Fashion design and production agency specialising in trend-led jersey product Designer for music inspired t-shirt brand, www.wornby.co.uk ; youth-led multi-product jersey and denim streetwear brand, www.antiochclothing.co.uk and private label for high street retailers. Main responsibilities and achievements: • Trend Research – gathering and interpreting trends into strong, commercially focused product. • Range Building – driving the range direction for the target market & handwriting of each brand and client. • Technical Development – designing CADs, providing technical design sheets, print-ready artworks and leading fit sessions following the CP to approved sample stage. • Product Development – working closely with Turkish suppliers to source new fabrications, develop fits and wash and print techniques to ensure fresh and exciting product. • Management – managing assistant designer to tight deadlines ensuring productivity and motivation is high. • Sales Data Analysis – analysing sales figures to ensure a commercially successful response in future ranges. • Brand Development – developed Antioch from concept, a new fast-fashion jersey and denim brand for the youth market, rolled out into 20 Topman stores in its first year. • Private Label – designing successful product from brief and presenting to buyers for a number of high-street retailers including Selfridges, Topman, House Of Fraser, Urban Outfitters, and ASOS.
Fine Art - Painting