About me
A La Folie comes from this game you play with a daisy flower when you want to know if someone loves you. Your picking petal after petal, while saying phrases. In English you say 'He loves me, He loves me not' - but in french it's gradually 'He loves me a little, a lot, passionately, madly, not at all'. This childhood memory describes perfectly who I am and the way I work - with Passion or not at all. So pick the right petal.
Projects
- Make It RealBrief: In today’s world, technology seems to be in every person’s hands—literally. This includes children, sometimes very young children. Kids and technology—is it a good thing, or a bad thing? Insight: Adults are increasingly using technology to substitute real-life family moments. There are text messages to replace in-person discussions, computer games as a more convenient substitute to board and field games, and other everyday moments that can be diluted. Technology is a fantastic thing, but it is also creating a generation of kids who may not fully realize the difference between reality and the digital world. Solution: Make It Real was born with the idea to raise awareness in adults regarding kids and technology. We wanted to amplify the current relationships between kids and technology by showing the situation from an extreme point of view. Technology cannot replace reality - MAKE IT REAL.
- JELLIESBrief: Moped electrical stations in Brussels : Matra ft Brussels City. Creation of the first three stations in front of the 3 main train stations in Brussels where a lot of passengers come out from neighbouring villages each morning. This alternative would certainly meet with great success especially in a city whose center has many differences in altitude. In addition, the effectiveness of this means of transport is obviously more important than bicycles. At this time when there is much talk about pollution, renewable energy, global warming, the french brand MATRA wants to hit hard by participating in the launch of this new urban electrical service. Target: All urban residents, commuters and tourists, from 16 to 77 years old. Insight: People are questioning the safety of scooters. Solution: We decided to name our brand Jellies, with a direct reference to the Jellyfish. Our brand’s name Jellies mirrors the feel of community, which we aim for, through the imagery of a large swarm of Jellyfish how they are commonly found in nature. It is important to us to meet all of our customer’s needs. We believe in the convenience of freedom of transportation, without putting our planet’s health at risk. We provide the services we do, to boost the fluidity of the traffic and the individual’s journeys through the city - whether as a commuter, tourist or simply for fun.
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Work history
Gallery Assistant
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Communication Co-ordinator
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Skills
- Advertising
- Film
- Marketing PR
- Theatre
- Art Galleries
- Event Planning
- Adobe Photoshop Illustrator Indesign
- Photograghy
- Team Collaboration
- Exhibition Management
- Social Media Digital Strategies
- Brand Communication Planning
- Art Design Blogger
- Magazine Concepts
- Art Culture Project Management
Education
BA(Hons) Advertising
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French BTS Communication
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Diploma in communication. The French BTS was a combine work and study program in France during two years. I was going to school 2 days a week and 3 days for work.
Awards
1st Audiovisual Prize at the National Concours of the Resistance and Deportation