Liubov Timofeeva
Available

Liubov Timofeeva

Brand strategist, experience designer, storytellerMilan, Italy
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Pip Jamieson
Tim Baggott
Katie Metcalfe
Liubov Timofeeva
Available

Liubov Timofeeva

Brand strategist, experience designer, storytellerMilan, Italy
About me
I am a researcher, a writer, and a creator of experiences, born and raised in Russia and working in Milan, Italy. Currently, I use my skills and ideas to elevate brands as a brand strategist at Landor. Find me on Medium as Luna Lovecroft for fiction and essays, as @add_drama_button on Instagram for mini-stories and visuals.
Projects
  • NeN - the energy provider you'll be actually glad to see around
    NeN - the energy provider you'll be actually glad to see aroundNeN is a digital attacker of a large Italian utility company a2a Energia. I applied myself in the market and consumer trend research, - as well as the conceptualization of the way the service works, the brand idea and TOV as a pat of Landor Milan team. NeN is an Italy-first 100% green, 100% digital, subscription-based, hassle-free electricity and gas provider. Utility providers are often not-that-welcome participants of our home life, so I wondered - what would be a brand personality you would
Work history
    Landor logo
    Landor logo
    Brand StrategistLandor
    Milan, ItalyFull Time
    I conduct qualitative and quantitative research to provide brand positioning and rebranding strategy for Italian companies as well as international brands, including P&G, Moncler, Pernod Ricard. I collaborate with clients to fine-tune the strategies and with the designers' team - to help bring the vision into reality.
    AKQA logo
    AKQA logo
    StrategistAKQA
     - Venice, ItalyFull Time
    As a part of the strategy team of AKQA Venice, I conducted trend and customer researches to develop a communication strategy and developed service design projects for such brands as Ferrero, Just Eat, Ducati, and other Italian and international brands.
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Skills
  • Concept Design
  • Consumer Research
  • Trend Research
  • Brand Strategy
  • Creative Storytelling
  • Brand Storytelling
  • Essay Writing
  • Design Thinking
  • Insights
  • Concept Sketching
Education
    P
    P
    Strategic DesignPolitecnico di Milano
     - Milan, Italy
    Specializing Master degree in Strategic Design: Design of the Value Offering
    U
    U
    Product Design BAUral State Academy of Architecture and Arts
     - Yekaterinburg, Russia