About me

Liv Foged has over 16 years’ experience in the global fashion industry as a business owner, developer and specialist in introducing new brands to market and growing brand awareness. She founded Style-Fuel in 2013, an international fashion agency and consultancy for both established and emerging international designers, to challenge the way people feel about clothing and promote brands that create high quality brands with longevity of aesthetic and eco-sustainability and has worked with more than 30 brands around the world. She is a co-founder of Under culture, where she came up with the initial concept from identifying a gap in the market for an improved ordering platform with a virtual showroom, to make it easier for her retailers to browse and order. She then brought Matty (Matt Stainthorpe co-founder of Other stuff) and Ollie (Olliver Heins, Co-founder of Boss Mode) to seek their digital expertise, who have co-founded this initiative launching in 2022. Liv has previously worked with world renowned brands across her career, including Burberry, Diesel, Bestseller, G-Star, Havaianas and more, working across international markets at all levels of leadership, who have valued her ambition, determination, and how she always goes the extra mile for her clients and customers. She builds strong relationships between brands and retailers, expertly wields diplomacy, and brings her passion and energy to everything she does. Liv is a Masters of Business candidate at Central St Martins School of the Arts where she is expanding her leadership and social media marketing skills and developing her entrepreneurial vision for a sustainable, kind fashion industry. She values honesty, fairness, and sustainability. Key Skills: Entrepreneurial, International sales, UK-focused sales, Account manager, Business development, strategic planning, Brand management, Commercial, Essential & Luxury brand savvy, strongly skilled networker across internal & external stakeholders, Proven ability to multitask, IT-savvy; Microsoft office, AS400, SAP, SBOBI, and Sage Bi-lingual: Native Danish speaker and fluent in English. Email: liv@style-fuel.com Instagram: @misslivelylife | @stylefueluk Curriculum Vitae Summary Young creative professional with extensive experience in account management & business development. Ambitious, hardworking and pro-active executive, with strong negotiation, brand management & analysing skills. A creative savvy - meticulous approach to details, deadlines and customer care. Believes “walking the extra mile” and an open-minded approach opens doors & building bridges to accomplish desired goals. Previous employers have valued my ambition, determine and enthusiastic outgoing nature and open-minded approach. Key Skills • Entrepreneurial skill set • Sales and Account management • Business development • Strategic planning • Brand management • Commercial & Luxury brand Savvy • Strongly skilled networker across internal & external stakeholders • IT-savvy; Microsoft office, AS400, SAP, SBOBI and Sage. • Bi-lingual: Native Danish speaker and fluent in English. • Proven ability to multitask • Ability to run and oversee a team of employees • Work Experience Owner of Agency & Consultancy Style Fuel Aug 2011 – Present Style Fuel founded Style Fuel, while I was studying at London College of Fashion. The concept behind the idea was to build a platform with a variety of ways to support and promote brands in getting into the market, growing their existing business and re-establish their brands. During the spring of 2015, the business started taking shape into a consulting service. Helping people on a contract basis, while figuring out the exact brand mix and the concept of the agency part of Style Fuel. The agency part started in Sep 2015, when I was consulting for Antipodium in their re-branding process. Style Fuel is showcasing in Paris up to 4 times a year, at the CIFF, Scoop and Pitti. The agency currently works with Five Jeans, MDK leather Jackets, Ragdoll LA, Bon Parfumeur, Swildens, Gai + Lisva, 360 icon, Månestråle, A Perfect Nomad, Bjørg Jewellery, Gudrun Gudrun Knitwear, Athe & Vanessa Bruno, Just in Case, Day & Mood and Kaibosh Sunglasses. Freelance Consultant for Goose Design Feb 2015 – Aug 2015 Business development – Goose Design is a design office. Designing for major sports and leisure wear brands worldwide. The business developing element was to sell the companies service to the CEO’s and COO’s at sports, lifestyle and leisure brands like Nike, Adidas, Reebok, Colmar, O’Neill, Maclaren, Puma, and Barucata to mention a few. Rainbow wave – International Senior Account Manager Apr 2014 – Feb 2015 Rainbow wave an international fashion agency with showrooms in London, Paris & New York. Representing the sales and PR for over 30 luxury brands worldwide. Responsibilities & Achievements • Business development of new and existing accounts • Increase turnover for the brand Raquel Allegra • Improve the brand recognition • 175% increase on budget in one season on LY • Manage everything from order placing, order confirmation, invoicing to commission payments • Staff training • Managing 2 people • Travelling for Paris & Copenhagen Diesel - Wholesale Account executive 3 months contract Jan 2014 – Apr 2014 Diesel is one of the world’s largest jeans producer, is at the moment trying to reboot the brand, from being perceive mainstream to a more premium & quality perceived brand. Responsibilities & Achievements • Developing new and existing business to business relationships • Increasing the KPI and the average selling price while support desired branding strategies • Prepared forecasts, analysing KPI's and identify market trends • Establish and manage CRM • Negotiating budgets with various buyers • Increased the sales 16% within 3 weeks Bestseller - Wholesale Executive Sep 2013-Dec 2013 Bestseller is the world largest fashion retailer with 10.000 stores worldwide. Bestseller is the mother company of brands like Jack ‘n’ Jones, Vila, Vero Moda, Only and name it. Responsibility & Achievements • Developed new and existing business • Increased the account base 200% • Propose, identify & forecast sales- and marketing- plans. • Negotiate budgets with the existing accounts • Developed strong customer relationship to meet replenishment targets • Increase the KPI's - reach a £1 million target through 6 annual collections and the monthly replenishment targets • Creating, formulating and implementing optimistic sales strategies to meet target. • Operation management - order placing, shipping and returns. Havaianas (Alpargatas) Wholesale & Operation Executive Nov 2011– Sep 2013 Havaianas is the largest brand of Alpargatas, a subsidiary fashion company of Camargo Correa, one of the Brazil's largest companies. Active role in the Account management team, coordinating & overseeing the KPI, WSSI, P&L and implementing delivery strategies in the process of Alpargatas Europe's operational changes. . Achievements: • Worked directly with a 15 major accounts; including Shop Direct, John Lewis, Harrods, TK Maxx, Office, Net-A-Porter, 180 independent accounts & 3 agents to successfully achieve sales and shipping targets. • Successfully led a strategic planning & forecasting process • Successfully reduced operation's cost, while improving lead times to meet deadlines. • Successfully ran negotiation of discounts & sales orders with key accounts to improve the average selling price per unit. • Plan, analysing & executed realistic KPI, WSSI & P&L reports and facing plans. • Analysing market and organizational data to forecast sales growth and to implement the best marketing strategy Responsibilities: • Create, formulate and implement optimistic plans to reduce cost and lead times. • Manage KPI's; budget for transport, VAS requirements and returns. • Sales handling, placing orders and reporting using SAP and SBOBI. • Review & writing future processes, and ensuring all documentation adhered to brand/style guidelines. • Liaise with the European HQ to coordinate sales- operation and logistic plans. • Collect and collate customer data, ensuring data is accurately input into the database system and reporting manageable. • Undertake accounts payable duties, track invoices & raise purchase orders • Work closely with senior management to develop stakeholder engagement strategies & tactics • Manage the stakeholder/sales database & producing the monthly interaction report • Provide on-going support to the sales force including advice, information on sales, operation, distribution methods and lead times • Manage customer relationships to ensure customer satisfaction is achieved Operation Administrator at Burberry - Contracting Jan 2011- Nov 2011 Burberry is one of England's oldest and proudest fashion houses, recognized for their heritage check & trend coats, strong social media- and advance technology strategy in promoting their Burberry. Achievements: • Key role in manage the DFS Galleria's account (Burberry's 2nd largest wholesale account), and Burberry's own web-store. • Organize critical time schedule to ensure deadlines times were met. • Arrange and provide necessary records for customs before shipping to Asia and the US. • Forecast future sales and successfully produce KPI reports Responsibilities: • Coordinate operation, finances and order books • Producing WSSI and KPI reports, overseeing the customer' P&L • Investigating and analysing claims • Manage order handling, placing and planning. Rhona Sutton - Contracting Production Merchandiser Apr 2010- Nov 2010 Viasat Television Broadcaster – Post-production Assistant Nov 2009 – Mar 2010 G-Star - Operation and sales back office Oct 2008 – Oct 2009 Interests • Fashion & Music; trend forecasting, brand awareness and the impact from the media industry & how to manage it. • Staying fit, through healthy living & regular exercising. • Having a "home" where friends gather to hang out, nurture their each talents & inspire each other to more creativity Education Bachelor in Fashion Business at London College of Fashion Sep 2011 - Present • Studying part-time, focusing on the insights of the fashion industry, gaining a comprehensive experience in management of running a fashion business, from; branding, marketing, merchandising, sourcing, innovation, organization, trend forecasting & management • Honored with the annual Student award for being forward thinking, corporate social responsibility, business and yet creative mindfulness and engagement. Bachelor Degree in Business Administration and Event/Service management - Copenhagen Business School Aug 2006 - Jun 2009 • Comprehensive in management, micro & macro economics, innovation, organization, consumer behaviour & event management

QuestionsProjectsExperienceTeam

• Looking to find a Brand creator/branding individual to a project long term..
• Looking for a Sales Manager for Style Fuel Fashion Agency, are you or do you know someone who could be of interest?

Projects

• Founding Style Fuel Agency and ConsultancyFounded Style Fuel Agency and Consultancy. It's an International Agencyn and consultancy, showing at Scoop, in our Paris showroom, at CIFF and in our London showroom ongoing, while ensuring to visiting customers on the road. The overall aim of Style Fuel is to help and support brands in entering the International Fashion Market. We help and support in Branding, bringing buyers to view the products, follow up on more sales, ensure to work with the retailers in growing the brand. Build pop-up shops, a B2B site for replenishment ordering and quicker ordering in-season to optimise appointments and the sales.

Work history

CEO
Aug 2011London, United KingdomFull Time
Fashion Agency and consultancy, founded in 2011
Senior Account Manager
Apr 2014 - Feb 2015Full Time
Rainbow wave – International Senior Account Manager Apr 2014 – Feb 2015 Rainbow wave an international fashion agency with showrooms in London, Paris & New York. Representing the sales and PR for over 30 luxury brands worldwide. Responsibilities & Achievements • Business development of new and existing accounts • Increase turnover for the brand Raquel Allegra • Improve the brand recognition • 175% increase on budget in one season on LY • Manage everything from order placing, order confirmation, invoicing to commission payments • Staff training • Managing 2 people • Travelling for Paris & Copenhagen

Skills

• Fashion Sales
• B2B
• Range Planning
• Account Management
• Account Manager/pr/banking/finance/tax
• Direct Sales
• Agency Sales
• Luxury Sales
• International Sales
• International Brand Strategy

Education

BA
Aug 2011 - Jul 2015London, United Kingdom
Bachelor in Fashion Business

Awards

Awards for innovative and sustainable thinking at UAL
The award is giving students, who express innovative and sustainable ideas towards improvement of the fashion industry.