About me
Hello 👋🏼 I'm Liv, a Marketer and Creative proficient in crafting compelling campaigns that drive brand success. With a keen eye for data-driven insights, I excel in developing holistic strategies that elevate brand awareness and fuel growth. I thrive working in environments that value innovation and collaboration as well as for companies that drive impactful and meaningful change.
My expertise spans strategy, influencer management, as well as 360 execution of organic and paid social. Whether collaborating with cross-functional teams or optimizing digital platforms, I consistently deliver results. Having worked in agency and in-house roles across diverse industries, I bring adaptability and a commitment to staying ahead of trends.
I am always looking to network with like-minded professionals, industry experts, and creatives so let's connect!
Work history
Creator PartnershipsTikTok
London, United KingdomFull Time
Supporting, building and innovating the Fashion vertical on an emerging app from Bytedance. 360 management of 120+ creators, from initial outreach to campaign coordination and quality control. Coordinating and hosting events as well as in-app campaigns to bolster community and brand value amongst all users. Collaborating and strategising with the team to identify areas of value to optimise product-market fit in the UK. After 4 months, leading the strategy of 3 social media profiles including content creation, scheduling and insight tracking. Using products like Canva, Figma and Sprinklr to organise and structure overall social media management.
Coordinating all paid social via Meta/Facebook Ads Manager including identifying key assets, building campaigns and monitoring performance. Personally developed the workflow for budget allocation, and alterations to ad status based on CPM performance and impression delivery. Identifying key community partners to collaborate with through event sponsorships and other key activations to drive new user acquisition and develop brand awareness.
Social Media LeadBrick
- London, United Kingdom
Coordinating, creating and scheduling content for various clients (B2B and B2C) and managing profiles of C-Suite staff. Ensuring the best social strategies are implemented and also aligned with the wider business objectives and other marketing activities.
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Skills
- Graphic Design
- Content Creation
- Adobe Creative Suite
- Web Design
- Digital Marketing
- Social Media Management
- Paid Social
- Influencer Management
- Trend Forecasting
- Data Analysis
Education
U
U
MSc. Entrepreneurship and InnovationUniversity of Edinburgh
- Edinburgh, United Kingdom
An extremely collaborative and diverse programme developing the characteristics required of an efficient leader and successful professional. Areas of study: Innovation Management; New Venture Creation; Consultancy; Organising Social Change; Innovation in China; Technology Commercialisation; Entrepreneurial Finance. My final thesis investigated the new realm of Digital Fashion, Blockchain and Web3 and its potential to dismantle the stereotypical geographies of innovation.
BA(Hons) Fashion PromotionManchester Metropolitan University
- Manchester, United Kingdom
A creative course underpinned by business theory and practice. The course gave me the opportunity to work on my strengths and passions and produce a range of outputs such as magazines, look books, websites, apps, augmented reality, brand reports, photography, film and event planning.
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