Liv Wigley

Liv Wigley

Creative & Art DirectorLondon, United Kingdom
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Pip Jamieson
Jack Chamberlain
Micaela McLucas
Liv Wigley

Liv Wigley

Creative & Art DirectorLondon, United Kingdom
About me
A conceptual and strategic Creative / Art Director with 5 years experience working in the creative and advertising industry.
  • Dickies Pride #UniquelyYours
    Dickies Pride #UniquelyYoursDocumentary film and photo series for Dickies EU with South London artist Rene Matic, wearing a uniquely designed t-shirt to raise money for LGBTQ+ charities. Photographed by Vic Lentaigne Assisted by Milo Van Giap DOP/Edit by Olly Bharat
  • ASOS Activewear: A-Z of More Reasons To Move
    ASOS Activewear: A-Z of More Reasons To MoveThe newest campaign for ASOS Activewear featuring 8 sportswear brands, including Nike, Adidas, Reebok, Puma, Under Armour, New Balance, The North Face and ASOS 4505. The campaign showed the endless ways there are 'More Reasons To Move' through an A-Z encyclopedia of movement using both stills and video. The digital campaign ran across paid and organic media over a 3 month period. Creative + Copy - Dean Francolini, Hayley Dare, Liv Wigley, Bethan Kwaterski Photographer - Harry Carr Design - Ell
  • Pride: #ProudTogether
    Pride: #ProudTogetherA digital social campaign that brought together the LGBTQ+ community during a difficult time where social distancing guidelines meant that the usual Pride celebrations were cancelled. We created a month long digital takeover throughout June, that brought together talent within the LGBTQ+ community to create a space where discussions were held and skills were celebrated. Creative + Copy - Liv Wigley Design - Ella Young Design + Animation - Ellis Newlove Social Media Managers - Silver Chicon, Lot
  • Made By Us, Created By You
    Made By Us, Created By YouCreative concepting and art direction for a new video franchise about fashion upcycling. Showing audiences that upcycling your old clothing can be a way of creating bespoke pieces that are exclusive to them and use customisation as a means of expression. Working with known talent such as drag performer Gigi Goode to launch the series meant we were able to increase views and reach from the start, raising the profile and encouraging viewers to take part.
  • Delilah Belle for ASOS
    Delilah Belle for ASOSCreative and Art Direction for a collaboration between Delilah Belle and ASOS, photographed by Clara Nebeling
  • Mennace
    MennaceCreative and Art Directon for streetwear brand Mennace, shot by Dean Martindale and styled by Sam Thompson
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Projects credited in
  • Speedo - Swim United
    Speedo - Swim United1 in 4 kids leave school unable to swim in the UK. -- During my time at Livity, we worked with Speedo to create a campaign to raise the awareness of inequalities within swimming, and encourage families from all backgrounds to find joy in the water. The campaign followed the stories of 3 families, where they share what swimming means to them, and their children.
  • Samsonite Global
    Samsonite Global
Work history
    canoe inc. logo
    canoe inc. logo
    Creative Leadcanoe inc.
    London, United KingdomFull Time
    ASOS logo
    ASOS logo
     - London, United KingdomFull Time
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  • Graphic Design
  • Photography
  • Editorial Design
  • Fashion Photography
  • Art Direction
  • Abobe Indesign/photoshop/illustrator
  • Studio Photography
  • Design
  • Creative Direction
  • Copywiting
    University of The Arts London (UAL) logo
    University of The Arts London (UAL) logo
    Art FoundationUniversity of The Arts London (UAL)
    London, United Kingdom
    BA(Hons) Graphic DesignManchester Metropolitan University
     - Manchester, United Kingdom