About me

I create efficient designs and pleasurable user experiences and employ task-oriented design approaches to defining users’ problems and ideating new solutions. For 14 years + I have worked for some of the world’s leading fashion and retail brands. My speciality is marrying meaningful user experiences with pixel perfect design, composition and typography. My passion is translating a brands vision and identity throughout all digital channels. I have substantial experience in recruiting and growing design teams from scratch. I take pride in leading and mentoring teams to provide commercial results and supporting them in adhering to brand guidelines.

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Projects

• 17

  French Connection HP redesignCreation of 3 templates / wireframes for French Connection new homepage design. Balancing business goals with user research and data findings
• Womenswear Landing page redesignTo be more consistent with the new homepage redesign I worked on. Added in a commercial product carousel and fixed the template to include a mix of still life, video, campaign and ecom imagery.
• FC Men's Desktop landing page redesignTo be in line with the new homepage redesign project I worked on, I redesigned the mens, women's and homeware landing pages to be consistent and adding in commercial elements such as an automated product carousel.
• 2

  Harrods September Issue iPad magazineDesigning articles for Harrods September 2014 iPad magazine
• Great Plains AW14 homepage redesignredesign of the responsive homepage for Great Plains homepage
• House of Fraser 2014 website redesignSole designer who worked on the redesign of the House of Fraser homepage and category pages, online brand guidelines and making sure all channels are consistent throughout mobile, email marketing and social

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Work history

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Lead Digital DESIGNERFrench Connection
Aug 2018London, United KingdomFull Time
Leading the digital design team in the Ecommerce department, working very closely with the creative and brand marketing teams to ensure the French Connection and Great Plains brands are executed creatively and commercially with pixel perfect precision throughout all digital platforms.
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Freelance Senior DesignerSpiritdog Creative Ltd
Apr 2014London, United KingdomFreelance
My own freelance/contracting design business working for retail, luxury, fashion and entertainment clients and brands in agency and in-house environments.

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Skills

• Fashion
• Visual Arts
• Print Design
• Art Direction
• User Experience Design
• Design
• Illustrator
• Photoshop
• Photographic Styling
• Digital Design
• Photoshop
• Strategy
• Conceptual and Creative Thinking
• Illustrator Photoshop Indesign
• Sketch
• UX
• UI Design
• UX Design
• UX Strategy