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Liz McCarthy

Head of Marketing, TIGI

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  • Fashion
  • Advertising
  • Events
  • Marketing PR
  • Powerpoint

Work history


Head of Marketing & TIGI


Jan 2014
  • Head of Marketing, WEU Recruited by former Clients with a brief to reinvigorate this flagship hi fashion salon only haircare brand within the Unilever portfolio. Responsible for leading the European marketing team, integrated brand planning, and execution across all TIGI brands; Bed Head, Catwalk, Hair Reborn, Copyright Colour and S Factor.



Audacity Advertising

Mar 2007 - Mar 2012
  • Founder Co-founded Audacity to service clients looking for strategic direction, traditional advertising production, and an integrated creative solution. Grew agency to £11M billings and a staff of 30. Accounts won included Simple Skincare (Global Unilever), TRESemme, Ubisoft, Malibu, BT and Ferrero. Agency was ranked 69 in Campaign’s Top 100 Agencies in 2011 and 2012, and I was awarded The Sunday Times 35 under 35 in 2011.


Head of Account Management


Jun 2006 - Mar 2007
  • Head of Account Management Promoted to Head of Account Management after the Nitro purchase of Soul, with P+L responsibility for all of the Agency’s Clients as well as new business. In the first year Nitro pitched and won pan European assignments from Coca-Cola, and global assignments from Nike.


New Business Director & Account Director


May 2004 - Jun 2006
  • Recruited by Bruce Crouch and Kevin Brown to be the start up’s first new business director. Over three years the Agency won Fanta and Five Alive from Coca-Cola, NFU Mutual’s integrated business and Drambuie globally. In addition to New Business I was Client lead on the global Alberto Culver business including TRESemme, Andrew Collinge and Alberto Balsam.


Account Manager

Grey Worldwide

Jan 2000 - May 2004
  • Account Manager on GSK, P&G and Remington working on the award winning Remington “Bikini Trim and Shape” campaign.



Advertising, Marketing

Lancaster Unileversity

May 1995 - May 1998
  • Advertising and Marketing



35 under 35

Sunday Times

  • The Sunday Time, and Management Today 35 under 35.