About me

Creative consultant developing brand visual guides – fusing cultural and social storytelling to create a more authentic relationship between brand and audience. Approaching projects through a subversive lens I help clients to connect consumer culture with digitally-informed subtexts. With a background in fashion communication I have used this to carve a career aiding retail and lifestyle companies in building out their brands.

QuestionsProjectsExperienceTeam

• Any Cambridge (UK) based AD/designers/creatives, looking to see who or what is out there. Drop your name or handle in the comments. 🙏

Projects

• 37

  Amoeba CExploring 3d rendering, motion and alien textures from the deep sea.
• 15

  Ghost Plants: A beauty stills storyFeatured in Rakes Progress Magazine Issue 11 – conception by me and Gary Didsbury / styling by me / photography by Gary Didsbury / mu by Shelley Blaze / model - Kat Wu
• 4

  Selfridges&Co.: Social Rebrand & PhotographyDeveloping a social brand identity which brought the essence of the iconic
 Selfridges store through into their social platforms. Creating the brand’s social 
art direction with the photography style, shooting only with mobile devices 
to make it a truly social-first environment that felt on brand and approachable for
 the wide demographic and audience.
• 3

  A Colour Melancholy: Photographed by Rucinska & Strzalkowski
• 3

  IN.NO Edition 8.0 Campaign
• 4

  Selfridges LOVES: Undressed by Hart & Leshkina

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Work history

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Freelance Graphic DesignerStudio Micallef
Feb 2015London, United KingdomFreelance
Digital DesignerYoox Net a Porter Group
Jan 2016 - Jul 2019London, United KingdomFreelance

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Skills

• Print Design
• Art Direction
• Websites
• Brand Identity
• Design
• Logo Design
• Illustrator
• Indesign
• Photoshop

Education

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Graphic DesignThe Surrey Institute of Art & Design
Aug 2003 - Jun 2006London, United Kingdom