Liz Parry

Owner - Liz Parry PR

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  • LocationLondon, United Kingdom

Skills

 

  • Fashion
  • Marketing PR
  • Branding
  • Travel
  • Digital Marketing
  • Social Media

Work history

2005

Marketing & PR Director

Herefordshire College of Arts

Feb 2004 - Sep 2005
  • • Spearheaded the compete Marketing and PR operations of this specialist, independent Art & Design College, creating effective, engaging strategy for all promotional literature including the prospectus and media advertising • Wrote and edited all associated copy, setting the brand tone of voice and adapting for multiple purposes, audiences and platforms • Designed graphics as well as commissioning designs from students for utilisation in promotional material • Attracting visitors from the UK and internationally through organising and coordinating annual college events and trade fairs including; The Summer Show, (Intl) Exposure Photography Festival, (Nat) H.Art Week • Searching out and generating local & national PR stories from a creative, educational and cultural point of view • Engaged in crisis management and connected pro-active PR campaign to fight proposed merger with the tech neighbouring the college, to highlight the possible consequences should the merger go ahead

2004

Marketing & PR Manager

People Tree

Sep 2001 - Jan 2004
  • • Conducted extensive market, trend, competitor and brand analysis / research to create the marketing strategy of this pioneering ethical fashion ecommerce and mail order company, reporting directly to the MD in Tokyo • Developed innovative concepts and ideas for marketing campaigns then working in close collaboration with the design team on all aspects through to print production and implementation • Established mutually beneficial relationships with key media contacts across all major magazines, tabloids and broadsheets, writing press releases and securing interview opportunities • Managed and monitored KPI’s for all marketing and PR activities • Garnered celebrity support for National & International Fair Trade Events and organised annual fashion shows • Initiated corporate partnerships and marketing synergies with other like-minded ethical organisations including Oxfam, Day Chocolate, Traidcraft and Amnesty Intl • Provided weekly management reports and carried out occasional visits to Head Office in Japan

2001

Sales & Marketing Manager

Marigot Health Products

Jan 1999 - Jun 2001