Work history
Marketing & PR Director
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• Spearheaded the compete Marketing and PR operations of this specialist, independent Art & Design College, creating effective, engaging strategy for all promotional literature including the prospectus and media advertising
• Wrote and edited all associated copy, setting the brand tone of voice and adapting for multiple purposes, audiences and platforms
• Designed graphics as well as commissioning designs from students for utilisation in promotional material
• Attracting visitors from the UK and internationally through organising and coordinating annual college events and trade fairs including; The Summer Show, (Intl) Exposure Photography Festival, (Nat) H.Art Week
• Searching out and generating local & national PR stories from a creative, educational and cultural point of view
• Engaged in crisis management and connected pro-active PR campaign to fight proposed merger with the tech neighbouring the college, to highlight the possible consequences should the merger go ahead
Marketing & PR ManagerPeople Tree
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• Conducted extensive market, trend, competitor and brand analysis / research to create the marketing strategy of this pioneering ethical fashion ecommerce and mail order company, reporting directly to the MD in Tokyo
• Developed innovative concepts and ideas for marketing campaigns then working in close collaboration with the design team on all aspects through to print production and implementation
• Established mutually beneficial relationships with key media contacts across all major magazines, tabloids and broadsheets, writing press releases and securing interview opportunities
• Managed and monitored KPI’s for all marketing and PR activities
• Garnered celebrity support for National & International Fair Trade Events and organised annual fashion shows
• Initiated corporate partnerships and marketing synergies with other like-minded ethical organisations including Oxfam, Day Chocolate, Traidcraft and Amnesty Intl
• Provided weekly management reports and carried out occasional visits to Head Office in Japan
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Skills
- Fashion
- Marketing PR
- Travel
- Digital Marketing
- Social Media