I have over 20 years of experience working as a creative leader in design and publishing. I am experienced in all aspects of commissioning and evaluating digital and print design, as well as brand strategy, typography, production, and budget management. Extensive experience managing an in-house team and working with a wide range of external design, branding and advertising agencies, production companies, animators, illustrators, UX, UI, web developers, filmmakers, copywriters, photographers and artists.
I am also a photographer and potter.
Projects credited in
- Art QuarterlyArt Quarterly magazine is exclusive to Art Fund members. Published four times a year it unites leading arts writers with stunning visuals to offer an overview of current art news, opinion and Art Fund supported works.12
- See some of the big names on your listTry a three-month National Art Pass for £10 From Monet to Picasso, there are always more artists to see with National Art Pass. Try three months for just £10 and enjoy free entry to over 240 museums, galleries and historic houses across the UK, as well as 50% off entry to major exhibitions. Add a Plus One for £5 so you can make a start on your must-see list with a friend. What will you see first? Buy now - offer extended until 2nd July!19
- Is it possible to see all of London's art in one day?One man, one camera, one day – we challenged the filmmaker Alex Gorosh to see as much art in London as possible. Find out how he got on.4
- See more art with a National Art PassFrom Cardiff Castle and Kensington Palace to the V&A and Tate Modern - the National Art Pass gives you free entry to over 240 museums, galleries and historic houses across the UK as well as 50% off entry to major exhibitions. Plus, bag a free, limited-edition tote designed by graphic artist and designer Supermundane when you order a National Art Pass before 31 May. Join today.16
- What is the perfect work of art?Is it by Hepworth or Hokusai? Is it a painting or a sculpture? More blue than red? Does it have a cat in it? These questions and more were put to eight individuals in a focus group at Dulwich Picture Gallery.12
- Miss Nothing with a National Art PassShiny floors, blueberry muffins, hurricane hand-dryers… and lots of fantastic art. You really will miss nothing when visiting museum and galleries with a National Art Pass. The UK’s museums and galleries really are places of wonder. Incredible people, incredible spaces, incredible exhibits. To celebrate everything they have to offer, director and music video maestro Ian Pons Jewell takes a sideways glance at what makes them so special, with the help of actor Tom Hollander (as narrator) and mode5
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Work history
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Creative Director and brand strategistLiz Workman
London, United KingdomFreelance
Working with a range of clients in the arts, theatre, charity and not-for-profit sectors as well as start-ups and entrepreneurs, to help them build exciting visual identities and strong brands that talk to their key audiences. I provide brand strategy, creative direction for all branded content (print, digital, motion and events), and art direction for photoshoots. I also love to work with in-house creative teams to mentor them and support the development of outstanding design and creative concepts.
My particular skills lie in creative direction for membership organisations, arts institutions, large events, magazines, and content (podcasts, social, film)
Creative DirectorNational Theatre
- London, United KingdomFreelance
Freelance in-house contract to work on the strategy and implementation of a major brand refresh and creation of new master-brand guidelines for print and motion. Creative leadership of in-house design team
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Skills
- Creative Direction
- Brand Strategy
- Brand Styling
- Art Direction
- Project Management
- Creative Leadership
- Design Agency
- Photographic Direction
- Mentoring
- Motion Design
Education
MAUniversity of The Arts London (UAL)
London, United Kingdom
MA in Book Arts - studying book design, graphic design, typography, print making and photography
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BA Ceramics DesignUniversity of Wales College Cardiff
Cardiff, United Kingdom