Liza is the Creative Director at Studio Dumbar.
Studio Dumbar (part of Dept) is an award winning international agency with a Dutch heritage, specialising in visual branding and motion.
Liza is directly involved with all main projects such as the visual identity for NGO Alzheimer Nederland, D&AD Creativity festival, brand refresh of the van Gogh Museum and co-initiator of Demo - Design in Motion Festival.
She is an MA Design graduate from the Royal College of Art, London. Before joining Studio Dumbar she worked for Pentagram London for several years.
Liza is cofounder and host of Typeradio.org the first podcast station to focus on type and design with over 550 episodes giving a voice to the established and upcoming designers from all around the world.
As of 2018 she has been elected member into the prestigious design association AGI, Alliance Graphique Internationale. And since 2020 she has been appointed as co-President of the ADCN - the Advertising and Design Club of Creativity in the Netherlands.
Projects
- Mauritshuis, Royal Picture Gallery - A new identity for the home of Dutch Golden Age paintingBuilt in the 17th century and acquired by the Dutch State in 1820, the Mauritshuis is a fine example of Dutch Classicist architecture. Home of the Royal Picture Gallery since 1822, its opulent rooms are filled with Golden Age masterpieces including ‘The Goldfinch’ (1654) by Carel Fabritius, Rembrandt’s ‘The Anatomy Lesson of Dr Nicolaes Tulp’ (1632) and ‘Girl with a Pearl Earring’ (c.1665) by Vermeer. Following a two-year refurbishment, the Mauritshuis reopened in June 2014 with a new visual ide
- TransaviaPart of the Air France-KLM group, Transavia operates from six home bases in The Netherlands and France, including its main bases at Amsterdam Airport Schiphol and Paris Orly. The ambition is for Transavia to become Europe’s leading airline in hospitality and service. The key objectives: add new routes, appeal to business passengers as well as leisure, and create a dominant online brand. The re-brand was an integrated process combining company strategy, e-commerce and brand design. With leading d
- VBMS - Transforming a European Market-Leader into a Global ForceVSMC (Visser & Smith Marine Contracting) is the European market leader in offshore power cable installation, creating grid-to-grid connections for offshore wind farms and other facilities. Having identified VSMC’s potential and ambition for international growth, Boskalis became a 50% shareholder and an equal partner with VolkerWessels. Studio Dumbar was appointed to provide the strategic expertise and creativity required to launch the brand into the global marketplace. We worked with the client
+ Show more
Projects credited in
- International Women’s Day 2020, meet 100 trailblazers redefining the creative industryAt The Dots, International Women’s Day isn’t just a day – it’s a whole month! A time to take over the site and shine a light on the women and non-binary people redefining the creator landscape. For #IWD2020, we asked industry leaders to nominate the trailblazing women and non-binary people they think will redefine the creative and digital industries over the coming years. The list we’ve put together is one that beams with brilliant, talented people and their dedication to positive change. Book168
Work history
Creative Director
Rotterdam, NetherlandsFull Time
Co-founder
Rotterdam, NetherlandsFull Time
+ Show more
Skills
- Design
- Writing
- Live Radio
- Creative Direction
- Branding
- Visual Identity
Education
Master of Arts in Communication Design
- London, United Kingdom
Bachelor in Design
- Paris, France