About me

I am a positive, creative and enthusiastic designer with experience across womens jersey casual wear, underwear & loungewear. I’m looking for a new challenge so I can develop my skills and push myself to the next level.

QuestionsProjectsExperienceTeam

• Looking for either freelance work or permanent positions in womens or childrens jerseywear. Can relocate for the right job!

Projects

• 2

  Womens Jersey Designs at SuperdryA selection of jersey pieces that I worked on while at Superdry

Projects credited in

• 8

  Superdry Spring/ Summer 2019 campaignshot by James Pearson Howes in Cape Town
• 6

  Superdry: The Night Is Young Global CampaignIN CHARGE OF: Mailing Writing press realeses Organising models and influencers store appointments, styling and gifting Coordinating travels Social media coverage follow up Press & digital press coverage follow up

Work history

Womens Jersey Designer
May 2016 - Nov 2019Cheltenham, United KingdomFull Time
• Research competitors, street style and catwalks that are relevant for the brand • Create seasonal directional as part of a team • To deliver collection inspiration, colour palettes, key new fabrics & trims, and new silhouette ideas through detailed trend research and UK and international shopping trips • Plan a whole range against an option framework, with a seasonal average of 100-175 styles • Ownership of Graphic and Essential jersey tops, while closely supporting sweats and jersey dresses • Previously had ownership of womens underwear, lounge and socks. The season I worked on underwear made it the biggest growing area YOY out of all womenswear categories. • Building strong relationships with suppliers through overseas travel to the Far East, India and Europe • Work closely with buying and merchandising teams to produce a range with clear price architecture and taking into consideration sales feedback • Managing an assistant designer, overseeing their work to achieve a cohesive range, while motivating their personal development • Produce detailed and accurate design packs with CADs for each style that is designed, as well as informative overviews. • Present the new collection to the wider business, inc. CEO and execs at the end of the season • Work alongside Garment Tech to deliver the right fit, look and feel for every garment • Pro actively monitor best/worst sellers and work alongside the buyers to suggest actions to continually innovate • Effective time management, both for myself and my teams, adhering to the departmental critical path and meeting crucial deadlines. • Working alongside our Fabric Department to introduce sustainable and organic fibres into our ranges • Use PLM throughout the whole design process to track status of the product life
Assistant Womenswear Designer
Oct 2015 - May 2016Cheltenham, United KingdomFull Time

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Skills

• Adobe Illustrator
• Design Development
• Adobe Photoshop
• Trend Research
• PLM
• Garment Fitting
• Fabric Development
• Communicating Ideas
• Presentations
• CAD Design

Education

BA (Hons) Fashion DesignDe Montfort University
Sep 2010 - May 2013Leicester, United Kingdom
1st Class Hons
Foundation Diploma in Art and DesignDe Montfort University
Sep 2009 - May 2010Leicester, United Kingdom
Distinction

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