With 4 ½ years of international experience in a leading global brand, I am an experienced product manager in the fashion/lifestyle division. I have a broad understanding of how to work both collaboratively and cross-functionally, and pride myself as both creative, a strategist and a consumer-centric thinker. My passion is for the health and wellness industry and I am currently looking for my next challenge in this field in London, in a marketing or product development/management role. I am also open to other opportunities in product or brand management in fresh and exciting start ups/roles with a desire to travel and develop my skills in a new industry.
-Project managed and ran the website redesign and development for End Youth Homelessness as the over arching umbrella charity for the 11 leading homeless charities in the UK. -Created a website project plan: setting objectives and aims for the project, researching, analysing and interpreting the market place and then sourced the agency and lead the partnership between the charity and agency.
-Assisted the communications manager with varied projects, leading up to the FIFA World Cup in Russia, 2018 -Strategised the sponsorship approach for corporate partnerships moving towards the next Street Child Games in 2018 -Supported the website redesign and development, sourcing agencies, setting strategy and planning the new sites design, look, feel and function
-Solely led the strategy and development of a new apparel business for the company, leading and managing the whole creation process from product sourcing/ manufacturing, setting the budget and operating all financials as well as overseeing the marketing/PR strategy and roll out. -Procured all key roles in the development of a new product and business proposition for Ministry of Sound; controlling all costs, interviewing and handling all relationships with external partners/ agencies and stakeholders as well as delivering a long term commercial plan for the business for growth in the next year.
-Strategic involvement in building the brand direction and identity for adidas women’s training with trips across the US & Europe, researching, analyzing and interpreting market change and trends in order to best focus our established and emerging positioning, working with influencers around these cities to bring direct consumer insights into the brand. -Management of global relationships with markets/accounts with an understanding of how to build trustful partnerships to help align and steer the product offer locally, whilst keeping in line the key strategic objectives of the brand. - Worked cross functionally in creating the seasonal marketing plan for the category, determining key looks, campaign direction and roll out plans across different channels. -Regular presentations to a multitude of colleagues and clients including: sales meetings to 100 merchandisers and retailers from across the world. -Close working relationships with brand comms, CTC and the ecom/retail team to take the product offer to the market in the most impactful way. -Took ownership of managing the cross-functional team (design, development) to ensure products are executed to fit brief and KPIs.
-Acquired an in depth knowledge of the key global markets and how to manage and cater for their differing social and cultural requirements, acting as a key contact person from the HQ. -A key driver in the relaunch of ‘Essentials’ –generating €90 million Net Sales annually, from setting strategy, through product offer, retail activations and creative content to secure new business opportunities. -Managed seasonal campaign key looks to provide market sell-in kits, all too allocated budget.
-Successfully managed four ranges in collaboration with Stella McCartney’s team. -Gained a candid appreciation of how to work with a 3rd party and the complexity associated with it.
Bachelor of Science (BS), Design Management for Fashion Retailing, 2:1