Lizzie Egan

Product Management | Brand Strategy | Championing Wellness

Level
Senior
Location
London, United Kingdom
Availability
Locked Pro Plan feature
Professions
-

Projects credited in

About me

Entrepreneurial product manager with a flair for creative strategy and working for purpose-driven brands and change-makers. Passionate about the power of human connection through communities and sport. 9 years + global experience across a plethora of brands and industries including 5 years as a product manager at adidas global HQ, as well as brand management roles at Champion, The Collective Dairy, End Youth Homelessness and Centrepoint. Expert in leading cross-functional projects in both start-ups and large-scaled matrix organisations.

Locked Pro Plan feature

Skills

  • Marketing PR
  • Branding and Marketing
  • Communication Presentation
  • Communication and Brand Plan
  • International Brands
  • International Sales
  • Consumer Behaviour
  • Consumer Trends
  • Brand Creative Strategy
  • Strategy Consulting

People I’ve worked with

Companies I’ve worked with

  • Adidas Group

    Adidas Group

    • Fashion and Textiles
  • End Youth Homelessness

    End Youth Homelessness

    • Charity
  • S

    Self Employed

    • T

      The Collective Dairy

      Work history

      Currently

      Freelance Consultant

      Self Employed

      Mar 2020
      • London, United Kingdom
      • Full Time
      • - Offering creative expertise to small wellness businesses, starts ups and social enterprises as they navigate through COVID-19, supporting them to pivot and innovate in order to connect to their consumers in new and engaging ways. Core services include: -Creative Ideation and Brainstorming -Brand Strategy -Product Innovation -Brand Partnerships -Business Development - Currently advising businesses in corporate wellness and the mental health space but open to collaborations and conversations, so please reach out.

      2020

      Brand Manager

      Polly King and Co

      Nov 2017 - Mar 2020
      • London, United Kingdom
      • Full Time
      • - Reporting into the CEO and Founder, launched a new start up brand into the highly competitive streetwear market, achieving sales of £750k. - Led the full cross-functional process, with 3 direct reports in the UK office as well as managing the entire global project by co-ordinating 4 international offices. - Oversaw sales for Champion Women’s, achieving £2.3 million annually. - Managed Champion's exclusive product range with Urban Outfitters, with annual sales of £6 million.

      2017

      Brand Partnerships Manager

      The Collective Dairy

      Apr 2017 - Oct 2017
      • London, United Kingdom
      • Full Time
      • - Designed, developed and executed the UK market launch of the Collective’s new high protein yoghurt 'Pro-Yo.’ - Actioned a grassroots partnership strategy, successfully building relationships with major london gyms and fitness brands. - Established a leading campaign with Be Military Fit; coordinating events across London, sampling 50,000 units of Pro-Yo.

      2017

      Digital Content Manager

      Centrepoint

      Nov 2016 - Mar 2017
      • London, United Kingdom
      • Full Time
      • - Co-delivered record breaking Evening Standard campaign, project managing all initiatives alongside Campaign Director, raising £3 million in just over 3 months. - Managed a broad range of stakeholders from Evening Standard, internal Centrepoint fundraising and delivery teams, corporate partners such as ASOS and beneficiaries to create daily campaign content. - Delivered a tiered engagement and stewardship plan for all supporters, from community to corporate and major donors. - Supported on both print and digital copy, to drive engagement with the Evening Standard daily readership of 5.2 million people.

      2016

      Digital Project Manager

      End Youth Homelessness

      Jul 2016 - Nov 2016
      • London, United Kingdom
      • Freelance
      • - Project managed the design and development of their first website , which has since helped secure numerous new national partnerships. - Secured pro-bono rates with a leading creative agency using my personal contacts and oversaw the entire creative project; directing the UX design, integrated consumer journey and social media strategy.

      2016

      Sports Partnerships Manager

      Street Child United

      Jun 2016 - Aug 2016
      • London, United Kingdom
      • Freelance
      • - Alongside the CEO and senior team, actioned the brand corporate partnership and sponsorship strategies for Street Child World Cup 2018. - Implemented new business pipeline, drafting quality proposals to pitch for high value partnerships.

      2016

      Apparel Product Manager

      Ministry of Sound Group

      Nov 2015 - Jun 2016
      • London, United Kingdom
      • Full Time
      • - Independently led the full end to end development of an apparel collection for Ministry of Sound's 25th Anniversary. - Delivered the financial management of the budget and operations, sourced the product and manufacturing as well as project managing the marketing and PR roll-out with external creative agencies.

      2015

      Product Manager

      Adidas Group

      Mar 2011 - Oct 2015
      • Nuremberg, Germany
      • Full Time
      • - Personally responsible for managing global products of €150 million in net sales, per season. - Leading a cross-functional team, built the Fitness Leggings strategy; the biggest product type of the adidas women’s category, driving €70 million net sales per season. - Co-developed the innovation of a new adidas women’s brand identity; creating a digital platform for adidas women’s; as an online fitness community & hub to promote both physical health and wellbeing with support from global adidas ambassadors. - Relaunched adidas ‘Essentials’, driving €60 million net sales per season; co-ordinating multiple internal stakeholders, including various categories and business functions across the global organisation, all with varying commercial targets, needs and agendas. - Successfully managed four of the eight adidas by Stella McCartney ranges, working alongside Stella McCartney and her design team. Regularly presented to audiences of 50+ internal stakeholders at adidas global marketing summits at adidas HQ.

      2011

      Corporate Partnerships Assistant

      Teenage Cancer Trust

      Sep 2010 - Jan 2011
      • London, United Kingdom
      • Internship
      • - Co-developed Christmas campaign with Dune London; assisting on the promotional product development and online copy and campaign communication. - Account managed their award winning partnership with Nomura, building a staff stewardship and engagement plan helping towards the partnerships £1 million fundraising total.

      2008

      Digital Marketing Assitant

      TOMS

      Jun 2008 - Aug 2008
      • Los Angeles, United States
      • Internship
      • - Co-project managed and executed the Summer calendar of consumer festival, trade shows and retail events, working collaboratively with the internal marketing and events team as well as with external stakeholders.