I’m a passionate editor with over ten years’ experience in delivering compelling editorial for print and digital media. I am creative, driven and thrive on generating content for home, craft and lifestyle brands. I am commercially minded and have worked with some of the UK’s leading retailers, including M&S, Sainsbury’s, John Lewis, and Tesco, to name a few. I’ve also been involved in creating licensed products for Everest, Carpetright and DFS, among others. I’m a respected and dedicated leader with lots of energy and experience in motivating multi-discipline teams to collaboratively produce content for magazines, websites and brand extensions. I’m innovative, forward-thinking and absolutely dedicated to growing brands to a very high standard.
Work history
Executive Editor, House BeautifulHearst Magazines UK
- London, United KingdomFull Time
Responsible for devising a compelling and engaging editorial strategy that appeals to both consumers and commercial partners and delivers Hearst’s ambition of growing the success of this heritage home interest brand. While defining the content pillars, structure, tone and art direction, I oversaw the complete production of the print title and accompanying supplements - ensuring its content was engaging, purposeful and valuable, whilst of course being accurate and legal, and was delivered within budget, by deadline and to the highest standard. I implemented new and creative ways to increase our content re-use and exceeded our set targets. Every day, I lead, inspired and supported a large team to achieve exceptional results across a range of platforms, including print, digital, social and more; always seeking new opportunities and ways for our audience to consume the brand. Additionally, I worked with the licensing team to create consumer-focused collaborations and branded products in partnership with a range of UK retailers, including Everest, DFS, Carpetright, The Hot Tub and Swim Spa Company, Hillarys and Kährs.
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Contributing Editor, HomeStyleHubert Burda Media
- Colchester, United KingdomFull Time
Initially contracting in a freelance, consultant capacity as Contributing Editor to devise and deliver short and long-term strategies to bring the brand into growth. Advising the editor and editorial team with content for forthcoming issues, supplements and bookazines, whilst also working on commercial projects with the advertising and marketing teams, to strengthen the brand’s position in the market. Within two months, after improving efficiency, implementing new ad-revenue streams, enhancing the editorial, and delivering content within budget, I was employed in a permanent position, to continue growing the brand. Advising on all aspects of content creation for the title, digital platforms and brand extensions, whilst managing the production of supplements and bookazines in the capacity as Editor. I achieved a reversal of declining sales, with the ABCs growing from -7.9% YoY for Jan-Jun 17 to 11.8% YoY in growth for the Jul-Dec 17 period.
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Skills
- Copywriting
- Marketing
- Sub-editing
- Editorial
- Content and Media Writing
- Brand Creative Strategy
- Team Management
- Brand Tone
- Social Media Management
- Journalism