About me

Hello! I'm a freelance Brand Strategist with over 15 years experience. I work across a range of challenges including; Innovation, Positioning, Experience Design, Customer Journey Mapping, Mission, Vision & Values, Employee Engagement, Brand Analysis and Experience Design. I also work in a variety of industries including; FMCG, Beauty, Booze, Pharma, Luxury, Hospitality and Financial Services.

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Projects credited in

• 17

  CalicoCalico – Student Living that’s cut from a different cloth. An immersive new space for living and learning, with private and communal spaces. Our role was to define a unique brand position for Calico, and to tie in the location and existing design scheme. So we used the fact that the city’s fabric quarter had once been a hive of creativity and industry as license to be brave and playful, weaving the history of the garment district back into the identity with bold graphic design and still life p

Work history

Senior StrategistWinkreative
Mar 2019 - Aug 2020London, United KingdomFreelance
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Freelance strategy directorEffection
May 2018 - Sep 2018London, United KingdomFreelance

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Skills

• Strategy
• Brand Strategy
• Brand Positioning
• Brand Analysis
• Brand Architecture
• Brand Concept
• Brand Consultancy
• Brand Experience
• Innovation Strategy
• Brand Research