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Projects

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  Feel Unique Eco MonthThis was a project set as an interiview task. I developed a social media campaign concept for the online beauty retailer, Feel Unique. This social media campaign concept would raise awareness of environmental issues related to the beauty industry, whilst promoting eco-friendly and sustainable beauty brands and giving tips and advice on how to be more green when it comes to buying and disposing of beauty products. During the course of a month Feel Unique could promote brands sold on the website
• Prima Makeup - Social ContentPrima Makeup is a UK makeup brand specialising in sparkly and glittery makeup products. I was commissioned to create a serious of social media and e-commerce content for the launch of their Diamond Glitter Eyeshadows.
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  Calvi on the RocksThis was my final major project at University. I rebranded a small French music festival called 'Calvi on the Rocks, I created posters, postcards, wall art and installations. I used collage techniques to create a fresh and summery brand image. To achieve this unique and textured design, I firstly created bright and vivid images from my own photography, I then ripped up these images to create a new collaged print. 
• Lush CosmeticsLush has always been a source of inspiration for me, I love the organic and natural aesthetic of the brand as well as the fresh colours. This is a project I set myself, creating on-brand content for a variety of their products.
• London Pride 2018I was commissioned to design a pair of t-shirts for the London Pride 2018 event. The t-shirts were inspired by the Drag Queen 'Miss Vanjie'. Below are a selection of my designs and the final outcome.
• Barnett Lawson TrimmingsBarnett Lawson Trimmings is a haberdashery shop who sell both wholesale and retail to fashion designers, milliners, theatre productions and many more. As their Social Media Coordinator, I managed all their social media platforms and grew their online presence through the creation of unique and on brand content.

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Projects credited in

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  #GoTheDistance#GOTHEDISTANCE IS A MULTI-CHANNEL COMMUNICATION PLATFORM CREATED TO SERVE AS SOURCE OF INSPIRATION TO DISTANCE RUNNERS.
• #HadaLaboSkinThe W.O.M. UK launch of Japan's No.1 Skincare Brand
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  #MindYourBackMindYourBack is an ongoing national campaign to help the UK manage and prevent back pain by routinely following 5 simple S.T.E.P.S.
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  #Pairclifea #culturefirst social campaign featuring top amateur Gaelic sports players and brand messaging that tapped into the heart of the nation's favourite pastimes Gaelic football, Hurling and Camogie.
• #HLTSkinLabA curated skincare platform with video reviews and FAQs that can be filtered by age, background and skin type to surface personalised products for your #skingoals.
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  Mentholatum UK – Mind Your Back#MindYourBack was a national campaign to help people manage and prevent back pain. I worked on Mentholatum UK's #mindyourback social media campaign as an employee of 1DA London. Mentholatum is a global health and wellness company producing producing the UK's No.1 selling pain relief heat and freeze products Deep Heat and Deep Freeze. .

Work history

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Social Media and Content CoordinatorCatherine Deane
Nov 2016 - Apr 2018London, United KingdomFull Time
This role consisted of designing, creating and planning all graphic design and copywriting content for online and offline marketing campaigns, including newsletters, social media content, e-commerce, linesheets, lookbooks, blog posts, press releases and all other PR & Marketing material. I also had full management of Social Media and E-commerce platforms and worked directly with the PR & Marketing Manager and Managing Director on branding projects and art direction of the brand from initial mood boards and concepts to finalised 360 degree campaigns. I was also responsible for all in house photography and videography as well as assisting with both studio and location photoshoots, this would range from location sourcing and booking to styling and model scouting.
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Social Media and Content CoordinatorBarnett Lawson Trimmings
Sep 2015 - Apr 2018London, United KingdomFreelance
This role required me to connect with customers and increase sales through social media. I managed all platforms, planned new strategies and campaigns and created content, both visual and written for social and e-commerce channels. Aswell as creative social media content I also took detailed product photography for the website.

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Skills

• Marketing
• Copywriting
• Social Media Marketing
• Branding
• Brand Content
• Blog Content
• Digital Marketing
• Shopify
• Adobe Indesign
• Adobe Photoshop

Education

BA (hons) IllustrationUniversity of The Arts London (UAL)
Sep 2013 - Jul 2016London, United Kingdom
I studied for three years and London College of Fashion at the Lime Grove campus. I learnt a variety of illustration and moving image techniques and how to apply them to an industry brief. Classification: 2:1